Transamerican Trip to a Big Media Market
Blake Bowyer
Media Program Analyst
On some corn-lined highway between Hays, Kansas and Cumberland, Maryland I realized I was crossing a Rubicon. But it wasn’t until hour 21 of my 25-hour odyssey to D.C. that it really hit me: media, as I know it, will soon be redefined.
To give this journey some context, a little about me …
My name is Blake. I am 26 years old and I spent 25 of them in Idaho. I currently attend the University of Denver in Denver, Colorado where I am pursuing my Master of Science in Marketing with a concentration in statistics. I am a marketing junkie, a social media-phile, and a sucker for new experiences. However, I also like to think I have a purpose from time to time. And it’s that belief that took me through the cornfields, backroads, and Waffle Houses of the Midwest to Washington, D.C. and my internship with EyeTraffic Media.
That brings us to today – Friday, June 12. My first week is coming to a close and I already sense a shift in perspective. Working for consumer electronics companies and developing a career in the Information Age, my professional exposure to technology and media has not been limited. However, it has always been in-house and less-than-best practice. With EyeTraffic Media, I applied for the internship expecting a bleeding edge media experience in which I could gain a lot and hopefully contribute from my own areas of expertise – whatever those might be – in return.
For now, the former is dramatically tipping the scales. Since Monday, I’ve been caught up in a whirlwind of crash courses in SEM, online media buying, viral marketing, and even fortunate enough to attend the first event in the CoolTwitter Conferences World Tour. Whew.
So this is big market online media from a best practices marketing consultancy? It’s a long way from wearily looking for Georgia Avenue through a cracked windshield on Monday at 2:30 a.m., but punch my ticket for the rest of the ride. I hope you’ll join me.
Now, if I could only figure out this Metro thing …
