The Association of National Advertisers and Forrester research recently released part of a survey that shows that the effectiveness of television ads is decreasing, among other findings. The complete survey will be released during the ANA’s TV and Everything Video Forum on February 28 in New York.

The released results show that:

• 62% of marketers think that traditional television advertising has become less effective in the past two years
• 50% of television advertisers have already began experimenting with new ad types that work with digital video recorders and video-on demand programs
• 87% of advertisers think branded entertainment will play a larger role in TV advertising during the next  year
• 87% of those who responded said they plan on increasing Internet advertising spending

For more results see the link below and check of the complete survey on February 28.