The amount of money spent on social network advertising is expected to continue to increase as the popularity of social networks also continues to rise.
By Ryan Moss
Research Analyst
eMarketer has released a "Social Network Marketing" report in which it predicted that spending on social network advertising in the United States would increase from $920 million in 2007 to $1.6 billion in 2008. The increase in spending directly relates to the rise in popularity of social networks. According to the report, currently 37% of United States adult Internet users, and 70% of teens who use the Internet participate in some form of social networking every month. Those percentages are believed to steadily increase to the point where 50% of adults and 84% of teens will engage in social networking monthly by 2011.
The United States isn’t the only country where social network advertising spending is increasing. As seen in the chart below, eMarketer estimates that by 2011 over $4 billion will be spent worldwide on social network advertising.
Tags: Adults, Marketing, Social Network, Social Network Advertising, Social Network Marketing, Teens
