According to a new study, senior marketing executives worldwide agree that using social media for corporate, brand and product marketing is not a fad and will continue to be an important part of marketing campaigns.
Ryan Moss
Research Analyst
TNS Media Intelligence/Cymfony recently surveyed senior marketing executives worldwide and released study in with some very interesting findings with regard to social media. Below are some of the findings.
- 49% of senior marketing executives believe that social media should be monitored at the executive level and be allocated significant resources
- 30% of senior marketing executives agreed that social media is an unconventional new opportunity that businesses must grasp with a sense of urgency
- 95% of senior marketing executives think that social media will grow significantly during the next five years
- Uses of social media: 37% said to gain consumer insight, 21% said to build brand awareness, 18% said to increase customer loyalty
- 88% of U.S. senior marketing executives (65% global) agreed that reading and analyzing social media to understand unfiltered consumer perceptions would have the most impact on the future of their businesses
- Word-of-Mouth campaigns had second highest impact
- 50% of senior marketing executives said creating a user community of bloggers to provide user feedback is the most effective use of social media
- 47% of senior marketing executives said using social media vehicles to generate a viral campaign would also be very effective in a product launch
Tags: blogs, Corporate Marketing, Marketing, Online Marketing, Product Marketing, Social Media, Social Media Marketing, Uses of Social Media, viral marketing, Word-of-Mouth
