205934 Resource 168909 190240 170142 1212603992078 1212703549824 Controlled Lack of Personalization and Welcoming Studies show that the majority of companies who use e-mail marketing don't send welcome messages to new subscribers... Ryan Moss<br /><span style="font-style: italic;">Media Coordinator</span><br /><br />As e-mail marketing continues to grow, it is critical that companies operate their campaigns in accordance with e-mail marketing best practices. If they don't follow the best practices, they put themselves in danger of losing customers or tarnishing their reputation.<br /><br />According to a recent study by Return Path, 70% of the companies surveyed asked for more than just an e-mail address when a new user registers. However, after the user subscribes, 60% of those same companies didn't send a &quot;welcome message&quot; and 33% of the companies didn't send any type of e-mail during the next 30 days.<br /><br />Of those companies that did send out welcome messages to new subscribers, 85% percent of them did not personalize their messages at all.&nbsp; <br /><div style="text-align: center;">&nbsp;</div> 9 application/xml false E-mail Marketing Email Marketing Marketing Online Marketing Personalization Welcome Messages Email Marketers Fail to 'Welcome' New Subscribers, Personalize Emails Link to article from MarketingVox http://www.marketingvox.com/email-marketers-fail-to-welcome-new-subscribers-personalize-emails-039023/?camp=newsletter&src=mv&type=textlink Top Brand Marketers Missing out on Email Personalization Opportunity Link to analysis from Marketing Charts http://www.marketingcharts.com/direct/top-brand-marketers-missing-out-on-email-personalization-opportunity-4814/ Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.14) Gecko/20080404 Firefox/2.0.0.14 127.0.0.1 127.0.0.1 kvera 70.21.126.116 false true false false true 177522 false false true false false false true 168909 blog blogsite/EyeTraffic/web