Christine Pepin
Media Coordinator Since the opening ceremony of the 2008 Olympics in Beijing, fans around the world have tuned in to cheer on the world’s finest athletes. Just four years ago at the Olympics in Athens, NBC recorded only seven million page views on its Olympic site. Although the Internet was surely a go-to medium for real-time information back then, its global impact has continued to increase. This year, web traffic for the Beijing games has been record setting, with NBC’s and Yahoo’s Olympic-related content sites leading among the top 10 most visited. These sites have been providing users with real-time news, athlete profiles, polls and exclusive interviews. NBC’s Olympic site even has had over 2,200 hours of live competition coverage so far. In addition, nearly 45% of US and 31% of UK mobile users have been following the games via their cell phones, according to Nielsen Mobile. During the opening ceremony alone, NBC's Olympic Site recorded a staggering 70 million page visits, up 10 fold from the 2004 games. What is even more impressive is the number of unique audience members who are visiting the top Beijing Olympic content sites, as seen in the chart below.
In addition to site traffic records, Nielsen Online has also been tracking the buzz among message boards and blogs in the last week. The active web community has perhaps aided the increase in page views, where the most talked about content relates to the record setting athletes and medal winning teams. As the momentum picks up for other sports, that haven't received a lot of coverage, there may be a shift in buzzed content from the following: 
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