Excerpt from: The INSIGHT Blog
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| June 04, 2008 | | Studies show that the majority of companies who use e-mail marketing don't send welcome messages to new subscribers... | Ryan Moss
Media Coordinator
As e-mail marketing continues to grow, it is critical that companies operate their campaigns in accordance with e-mail marketing best practices. If they don't follow the best practices, they put themselves in danger of losing customers or tarnishing their reputation.
According to a recent study by Return Path, 70% of the companies surveyed asked for more than just an e-mail address when a new user registers. However, after the user subscribes, 60% of those same companies didn't send a "welcome message" and 33% of the companies didn't send any type of e-mail during the next 30 days.
Of those companies that did send out welcome messages to new subscribers, 85% percent of them did not personalize their messages at all.
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