Excerpt from: The INSIGHT Blog
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| July 29, 2008 | | Sports websites are thriving by using ad-supported models which are widely accepted by their passionate and dedicated fans. | Ryan Moss
Media Coordinator
Everywhere fans look at sporting events, they see advertisements. Now, sports websites are following this same tactic and focusing more on generating revenue from online advertising. The people who visit sports websites are already accustomed to seeing many advertisements as they usually are the same people who attend sporting events. Therefore, they aren't fazed by the presence of advertisements on these web pages. Furthermore, these people are typically very passionate and dedicated fans who crave information about their favorite teams and are willing to tolerate the increase of advertisements.
As online advertising revenue for sports websites continues to increase, so does the total amount of revenue that these websites generate. As seen in the chart below, eMarketer estimates that the total amount of revenue generated by U.S. Sports Websites will nearly double from 2007 ($1,489 Million) to 2012 ($2,955 Million). eMarketer details all of this information and more in its new report titled "Sports Site Marketing." The report also discusses other important issues such as the role of fantasy sports and the online strategies of the "Big Four" U.S. sports leagues.
As sports websites shift towards using an ad-supported model, one can't help but wonder which industry will be the next one to make the switch.
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