Excerpt from: The INSIGHT Blog
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| June 09, 2008 | | The ten winning campaigns shared several common themes including the use of social media... | Ryan Moss
Media Coordinator
MarketingSherpa recently released the list of the top ten viral marketing campaigns for this year and inducted them into its' hall of fame. For the fourth year in a row, the Sherpa staff evaluated the top viral campaigns and decided which ones were the best. All of the winners utilized peer-to-peer pass-along in order to reach consumers who fit into a variety of demographic groups.
As the staff analyzed the winning campaigns, it noticed several common themes. The three most prominent were an increase in the use of social media (YouTube, Facebook, MySpace, etc.), an emphasis on peer-to-peer sharing and the use of great content in a campaign.
Companies who were inducted into the hall of fame include VIBE Media, General Mills, Columbia Sportswear and VeriSign. For a complete list of inductees and to see each campaign in more detail click on the link below from MarketingSherpa. | |
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