Excerpt from: The INSIGHT Blog
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| April 30, 2008 | | Podcasting is an effective online advertising tool, however it's important to remember the basic do's and don’ts when launching a podcast. | Ryan Moss
Research Analyst
The effectiveness of podcast advertising continues to increase, with a recent study finding that podcast advertising is seven times more effective then television advertising. The study, conducted by Podtrac and TNS, also found podcast advertising to be three times more effective than "traditional" online advertising.
There are several important tips to remember when launching a podcast. According to Arun Krishnan, VP of Marketing at Pontiflex, some of the most important tips that help you build brand loyalty include:
- Creating a podcast schedule and sticking to it as often as possible
- Making your podcasts RSS-accessible
- Segmenting your podcasts so customers can only watch relevant ones
For more tips see the link below from MarketingVOX
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