Excerpt from: The INSIGHT Blog
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| April 16, 2008 | | Mobile advertising can be very effective, however marketers need to be careful of the "annoyance factor" when utilizing mobile advertising. | Ryan Moss
Research Analyst
Almost 85% of marketers surveyed by a Forrester Research report, believe that the overall effectiveness of mobile marketing will improve during the next three years. Their beliefs are supported by the fact that there is an increasing dependence on mobile devices among consumers. Of those same marketers who were surveyed, 20% said they can't live without their mobile device.
However, marketers need to be careful of the "annoyance factor" when utilizing mobile advertising. According to the same Forrester report, 55% of people surveyed find ads that appear while web pages are loading to their mobile device are annoying, 57% said that ads that appear next to maps are annoying and 56% said that all banner ads are annoying. So what is the least annoying type of advertisment? According to the survey, the answer is that video pre-roll ads are found to be the least annoying form of mobile advertising. | |
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