April 09, 2008

Retailers Looking For New Ways To Reach Consumers Online

There is a growing trend among online retailers as more and more are willing to try new forms of advertising including using social networks and online videos.

Ryan Moss
Research Analyst

While e-mail marketing and paid search are still the most widely used forms of online advertising by retailers, there are other forms that are growing in popularity. The two most prominent ones are advertising on social networks and using online videos to advertise.

According to a report from Forrester, about 65% of retailers surveyed said they are planning on at the very least looking into advertising on social networks. Additionally, of all the retailers surveyed, 26% already advertise on social networks.

In addition to advertising on social networks, 67% percent of those surveyed said they plan on looking into online video advertisements. Other online advertising tactics that retailers might explore more in the near future include wireless messaging, widgets, instant messaging and RSS web feeds.