Excerpt from: The INSIGHT Blog
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| March 27, 2008 | | eMarketer's B2B Marketing Online report predicts that in 2008 US B2B online advertising spending will increase by about 19% to $5.2 billion. | Ryan Moss
Research Analyst
eMarketer recently released its' B2B Marketing Online report which goes over a wide variety of topics including where marketers are spending their money, what media influences decision-makers the most and what are employees really doing online at work. The report also talks about how marketers can no longer simply target decision makers, but also need to reach out to relevant researchers, technical advisors and negotiators. Additionally, social media including blogs, wikis and social networks, now play a huge role in the research process for purchasing.
The report also offers predictions on US B2B Online Advertising Spending. As seen in the chart below, B2B spending will continue to steadily increase and as it does, will account for a larger share of the total online advertising market.
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