Excerpt from: The INSIGHT Blog
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| March 24, 2008 | | If used properly, viral marketing can help your company generate a lot of attention towards anything you are trying to market. | Ryan Moss
Research Analyst
Many people talk about viral marketing, but how many of those same people fully understand everything involved with it? My guess is not many fully understand what exactly viral marketing is, why it works, how to use it, if it is worth the effort, and when to use it. Recently, iMedia Connection published a story which answered the questions listed above and explained viral marketing in detail.
Marketingterms.com defines viral marketing as "the marketing phenomenon that facilitates and encourages people to pass along a marketing message." That definition couldn't be more accurate and according to iMedia connection, the best part "is that the promoted product, project or brand seems uninvolved in the publicity." This is the main reason why viral marketing is so effective, because "people trust the opinions of their peers." Consumers see their peers as unbiased sources of information and trust them over advertisements no matter what the medium is.
While viral marketing sounds great, don't be fooled as it is very hard to get started and even more difficult to repeat. For those reasons it is recommended to rely on viral marketing campaigns sparingly and strategically. In order to achieve a succsessful viral marketing campaign, marketers need to make sure that their campaigns are interactive and "buzz-worthy".
For more information about Viral Marketing, read the full article from iMedia Connection, the link can be found below.
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