Excerpt from: The INSIGHT Blog
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| February 13, 2008 | | Study shows that viral marketing can greatly help increase album sales. | Ryan Moss
Research Analyst
In a recently released research paper, entitled "Does Chatter Matter," conclusions were made regarding the effects of viral marketing on album sales. The study looked at 108 albums that were released during the first two months of 2007.
The results showed that if there were over 40 legitimate blog posts before the album was released, sales were on average three times higher than normal. Additionally, if those same albums were associated with a major record label, sales were five times larger. Furthermore, the artist's number of MySpace friends helped increase future sales, but did not have nearly as much impact on sales as the blog postings did.
The benefits of viral marketing are clear in the music industry and there is no reason why viral marketing, if used correctly, cannot be similar effective in other industries as well.
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