Excerpt from: The INSIGHT Blog
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| February 11, 2008 | | Study finds e-mails sent in the morning have the highest open and click-through rates. | Ryan Moss
Research Analyst
There is a great debate as to what time of day is best to send out an e-mail marketing campaign. Recently, MarketingSherpa released a report that seems to have answered the question. According to the report, mornings are the best times of the day to send out an e-mail marketing campaign. Tests were conducted in which messages were sent out in the morning (9 A.M.), at lunch time (Noon), and in the late afternoon (4 P.M.). The results were analyzed and it was found that e-mails sent in the morning were opened nearly 10% more then e-mails sent later during the day.
Additionally, the report conducted the same study while focusing on click-through rates. The morning messages received 10% more click-throughs than the messages sent at lunch time and 15% better then the messages sent in the late afternoon. The message sent around lunch time performed only 6% better than the messages sent in the late afternoon.
Now that the best time of the day has been found, the next step is establishing the best day of the week to send out e-mail campaigns.
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