Excerpt from: The INSIGHT Blog
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| February 06, 2008 | | Don't underestimate the importance of doing your homework before selecting an e-mail marketing vendor. | Ryan Moss
Research Analyst
E-mail marketing can be a very beneficial tool if used properly. However, prior to jumping into your first email marketing campaign, an emphasis needs to be placed on finding the vendor that suits your needs the best. Every company has unique needs and desires, so it is important to do your homework.
It is recommended to first put together a list of objectives you hope to accomplish through the use of e-mail marketing. Make sure to note special features such as surveys, online customer support, etc. Once you have a working list, there are several websites out there that have already evaluated e-mail marketing vendors (see links below). But, don't forget that just because one website says a vendor is the best, it may not be the best vendor for you. You should use these websites as a starting point to evaluate vendors based on your needs. Finding the right e-mail marketing vendor make take time, but in the long run it certainly will be worth it.
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