February 06, 2008

A new FREE Analytics Program: CrazyEgg

Having a few days to play with its features I can say that in terms of ease-of-use and representation of data, CrazyEgg is right up there with some of the best packages available.

Keith Vera
Account Manager

Utilizing analytics programs to track online behavior is essential to managing any interactive marketing campaign that is based on ROI. Of course analytics programs also give many other advantages and insights, and I always recommend implementing an analytics program prior to starting any campaign or new site launch. The problem however, is that the “Cadillac” analytics services can put a real dent in a marketing budget, so we turn to the free or cheap alternatives to fill the gap until more robust analytics packages are needed.

To date, Google Analytics has been my go-to package, being in my humble opinion the best free analytics package out there. However this week I learned of a newcomer to the space, CrazyEgg, originally posted by David Szetela on the SEW Blog "CrazyEgg: Free SEM/SEO Analytics Tool Blows My Mind."

Having a few days to play with its features I can say that in terms of ease-of-use and representation of data, CrazyEgg is right up there with some of the best packages available. Almost entirely displayed as an overlay view, you can see everything from heat maps to scatter-maps, complete with lists of referrers, search terms, browsers, which OS is used, window size and time-to-click charts.

At this point I would say CrazyEgg is a great compliment to any analytics programs you might already be running, and definitely worth checking out. Go ahead, try it for a few days and come back to let us know what you think.