Excerpt from: The INSIGHT Blog
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| January 14, 2008 | | Study predicts e-mail marketing spending will increase from $1.2 billion in 2007 to $2.1 billion in 2012. | By Ryan Moss
Research Analyst
Recently, JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, released a study in which it projected that e-mail marketing spending will increase from $1.2 billion in 2007 to $2.1 billion in 2012. The amount of money spent on retention email marketing is expected to more than double during that time as well and should account for over half of the total spent on e-mail marketing by 2012. It is also expected that acquisition e-mail marketing will also grow but at a lot slower rate, with a main focus on sponsorship.
The report also discusses the future of spam. It is thought that the amount of spam e-mail will continue to rise, but the number of messages that reach individuals will remain about the same. This will be made possible be more effective spam blockers.
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