George Assimakopoulos Principal Manager Many of our clients ask us to define for them the technologies or trends that make up Web 2.0 - or how businesses leverage Web 2.0 to share information with customers through social methods. The following list of nine Web 2.0 tools serve as our response to this question:
1. RSS: Really Simple Syndication – allows people to subscribe to online distributions of news or other information relevant to them 2. BLOGS: Short for Web Logs – these are online journals or diaries hosted on a Web site and often distributed to other sites or readers using RSS 3. Collective Intelligence: Refers to any system that attempts to tap the expertise of a group rather than an individual to make decisions. Such technologies include collaborative publishing and common databases for sharing knowledge 4. Mash-Ups: These are aggregations of content from different online sources to create a new service. An example would be a program that pulls apartment listings from one site and displays then on a Google map to show where the apartments are located 5. Peer-To-Peer: P2P is a technique for efficiently sharing files (music, video, or text) either over the Internet or within a closed set of users. P2P distributes files across many machines – often those of the users themselves 6. Podcasts: A multimedia form of a blog or other content. They are often distributed through an aggregator such as iTunes 7. Web Services: These are software systems that make it easier for different systems to communicate with one another automatically in order to pass information or conduct transactions. For example, a retailer and a supplier might use web services to communicate over the internet and automatically update each other’s inventory systems 8. Wikis: Such as Wikipedia, these are systems for collaborative publishing. They allow many authors to contribute to an online document or discussion 9. Social Networking: This refers to systems that allow members of a specific site to learn about other members’ skills talents, knowledge, or preferences. Commercial examples include Facebook and MySpace. Some companies use these systems internally to help identify experts | 
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