Excerpt from: The INSIGHT Blog
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| July 12, 2007 | | How many emails you send in a particular week - and what your competitors are doing with their campaigns - can have an impact on your e-mail open rates. | George Assimakopoulos
Principal Manager
According to eROI's "Email Marketing Statistics by Day and Time" study for the second quarter of 2007, the best days for opens are Wednesday, followed by Monday and Thursday, Tuesday and Friday, Sunday, and then Saturday. While 27% of email is opened on Wednesday, only 12% is opened on Saturday. Click-through rates follow a similar pattern, with 5% clickthroughs on Wednesdays and Thursdays, but only 2% clickthroughs on Saturday and Sunday.
Recently, Email Insider shared research that they conducted in an article that best stated the effect of frequency based on the day selection...
"When retailers sent one email in a given week, their overwhelming favorite day was Tuesday, with Monday in a distant second place. However, when retailers sent two emails in a given week, Thursday was their favorite, followed by Tuesday. Wednesday was the least popular workweek day. When retailers sent three emails in a given week, Thursday was the most popular, followed by Monday. Those two days were by far the most popular. Wednesday's fortunes were much brighter when retailers sent four emails in a given week. While Monday was the most popular, Wednesday was a fairly close second."
While these can make for helpful benchmarks, we urge everyone to test their day selections, as well as their frequency to determine what your particular subscribers respond to best. | |
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