Excerpt from: The INSIGHT Blog
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| July 02, 2007 | | With the iPhone off the shelves, Apple may transform the mobile marketing and advertising industry as it did with the iPod and the portable music player industry. | Author: Dinos Papanastasiou
Research Analyst
As I posted from Ad-Tech 2007 the world of mobile marketing is right at our doorstep. With the new iPhone flying off the shelves, Apple may transform the mobile marketing industry as it did with the introduction of the iPod in the portable music player industry. With accumulated iPhone sales said to hit half-million dollars for the opening weekend, the iPhone appears to be living up to expectations. Mobile marketers and advertisers seem to be overjoyed with these sales, seeing the iPhone as a mobile channel powerhouse with possibly limitless potential.
CEO of Third Screen Media, Tom Burgess has said, “There's no doubt that it is a step in the right direction for a more robust marketing medium." Gene Keenan, vice president of digital marketing services Isobar, claims that the iPhone will “spark a revolution,” and many across the country agree, myself included.
Steve Jobs holds his prediction that 10 million iPhones will be sold by 2008. Though some analysts disagree that 10 million iPhones will influence the industry, when compared to iPod sales, a "marginal" 376,000 in 2002, the potential is certainly there. If Jobs’s predictions hold true, advertisers should be prepared for complete transformation of the mobile marketing industry. | |
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