Excerpt from: The INSIGHT Blog
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| June 28, 2007 | | The Ad-Tech conference held earlier this week in Miami, gave an enlightening perspective on the direction of interactive marketing in the United States and abroad in South America. | Author: Dinos Papanastasiou
Research Analyst
The Ad-Tech conference held earlier this week in Miami, gave an enlightening perspective on the direction of interactive marketing in the United States and abroad in South America. The focus of Ad-Tech was on the growing online Hispanic audience, which is expected to reach 20 million users by the year 2010 in the United States alone according to eMarketer.
The most interesting aspect of Ad-Tech was the focus on emerging media, specifically, mobile marketing. The statistics regarding mobile media usage and the abundance of mobile users are stunning, with cell phones currently outnumbering personal computers 3 to 1 in the US, with an even larger gap in South America and Europe. With a greater community focus in areas like South America, it is likely that the world of mobile advertising will be shockingly viral, as users connect with each other most often via text and mobile messaging.
In some areas of South America the use of mobile internet browsing has already eclipsed traditional browsing, and with over 180 million cellular subscribers in 2004 (Cnet), the market for mobile advertising is already here. As soon as cellular carriers open up their doors to mobile advertising, they along with marketers will find an abundance of new revenue from mobile advertising. | |
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