| | Thu, 28 Aug 2008 08:50:29 EST | | |
| | Thu, 28 Aug 2008 08:45:12 EST | | | According to a recent comScore monthly analysis of U.S. consumer activity at the top online properties for July 2008, the travel ground/cruise category jumped 10 percent to 12.7 million visitors, making it the top-gaining category for the month, while the travel-information category grew 7 percent to 47.6 million visitors. | |
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| | Thu, 28 Aug 2008 08:10:28 EST | | | On a day that Lifetime announced its first-ever acquisition in the online arena, the company said it has tapped an executive to head all digital sales. Jen Duddy, the national sales director at iVillage, joins Lifetime in the newly created position of vice president, digital ad sales. | |
| | Thu, 28 Aug 2008 08:00:29 EST | | |
| | Thu, 28 Aug 2008 07:50:29 EST | | | OleOle, a social media site for football, has acquired and integrated AVFC Blog, the largest Aston Villa football blog on the web. | |
| | Thu, 28 Aug 2008 07:40:29 EST | | | The pressure is on at Eqal--the digital studio that brought the world "lonelygirl15" and "KateModern"--as it prepares to launch its next original series, "LG15: The Resistance," in mid-September. "As in any creative business, there's always that feeling of 'I hope people like it,'" said Miles Beckett, CEO and co-founder of Eqal. "But we're confident with our experience, our team, and our existing base of fans."
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| | Thu, 28 Aug 2008 07:30:29 EST | | | A resident of Sheboygan, Wis. has sued the mayor, police chief and other city officials for violating her civil rights by demanding she remove a link to the police department from her Web site. Jennifer Reisinger filed suit in federal court in Milwaukee, alleging that the city's cease-and-desist letter and subsequent investigation violated her free speech rights.
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| | Thu, 28 Aug 2008 07:20:29 EST | | | Google has announced a trio of Quality Score changes aimed at making the way the scores are calculated more accurate and giving paid search advertisers a better read on how to improve them. While some in the search community view the changes in a positive light, others are concerned that the tweaks are more focused on improving Google's bottom line. Financial analysts seem to agree, with UBS issuing a research brief about the changes under the headline: "Changes at Google may increase coverage and pricing, though magnitude unclear." | |
| | Wed, 27 Aug 2008 17:15:59 EST | | | Privacy advocates and lawmakers have increasingly turned their attention to behavioral targeting companies that track users across the Web and serve ads based on their activity. Now, Microsoft is throwing itself into the debate with a new product that could foil some forms of behavioral targeting. | |
| | Wed, 27 Aug 2008 16:30:14 EST | | | The prospect of tapping the rich psychographic and behavioral profiles being generated by social network users has, for obvious reasons, set off a race among advertisers, ad networks and social networks themselves to find ever more clever ways to exploit these "target-rich" environments. In their haste to target, however, marketers have so far neglected to understand that advertising in an interactive community must proceed not by its own traditional rules but by the rules of the community, as Fred Bauer, CEO of Gamervision, explains. | |
| | Wed, 27 Aug 2008 15:31:16 EST | | | David Duchovny. LL Cool J. Mac and PC. Erik Estrada? Let's launch! | |
| | Wed, 27 Aug 2008 14:00:47 EST | | | Those of you who read my other blog, or follow me on Twitter, probably know that I've become a bit obsessed in these waning days of August with the appearance of more and more characters from "Mad Men" on Twitter, acting completely in character, save for the salient fact that the service didn't exist in the early 1960s....
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| | Wed, 27 Aug 2008 12:00:49 EST | | | On Friday, fellow Search Insider columnist Janel Landis started a discussion around the viability of demographic based search engines. This is in the wake of recent publicity around IAC's RushmoreDrive, which themes its algorithm as a "search engine for the black community," and is based on Ask.com search history, geographic research (also referred to as "geo-biasing") and focus group research. After a few days of reviewing the results, it appears to me that demographically targeted engines may have a strong shot at developing a user base, and that IAC may have a shot at regaining some lost credibility as a top-tier search provider. | |
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| | Wed, 27 Aug 2008 10:30:20 EST | | | This past week I put on my "observational glasses." These are the glasses I wear when I'm trying to act like a student of the world and examine what's going on around me in an attempt to spot trends. I observe conversations around me, I observe presentations given in my presence, and I observe what I see on TV and what I read in magazines as well as what I see online. There were two trends which I observed this past week that left me scratching my head because they seemed to contradict one another -- until I remembered the most fundamental truth behind advertising. | |
| | Wed, 27 Aug 2008 10:00:51 EST | | | The behavior of most email subscribers proves that the promise of email marketing is still more appealing than the actual email marketing received. Think about it. Lots of people opt in. Not many subscribers are active. The variance in those two numbers is what I call the "optimization opportunity" for your program. | |
| | Tue, 26 Aug 2008 15:15:24 EST | | | Sometimes people get angry. In my last column, "How NOT Using Traditional Online Video Advertising Increases Brand Favorability," I laid out the idea that, in today's digital marketplace the most precious commodity is engaged-attention and time, and that a messaging tool like branded entertainment is much more effective than online commercials and banner ads, because users will actually embrace relevant content. From this I got enough angry emails that I felt it my responsibility to put my neighbors on notice that they might find an effigy of me burning in the hallway. | |
| | Tue, 26 Aug 2008 12:45:58 EST | | | This has been a summer of supposed tipping points in mobile media. Last week's Barack Obama VP text message amounted to one of the largest and most important single SMS drops in mobile marketing history. Nielsen estimated that 2.9 million people received the 26-word announcement about the Joe Biden veep pick. | |
| | Mon, 25 Aug 2008 11:46:23 EST | | | Professional women, straight-outta-college women, and a couple of guys dotted the audience at O The Oprah Magazine's "Evening of Comfort and Conversation" at the Hearst Tower in the Joseph Urban Theatre. What really grabbed me in the invitation was "... and chef Art Smith will be performing comfort food demonstrations of his favorite macaroni and cheese recipe. Cocktails will follow." | |
| | Mon, 25 Aug 2008 10:00:39 EST | | |
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| | Fri, 22 Aug 2008 13:30:17 EST | | | In a move that worked so well for the RIAA, five video game publishers -- Atari, Codemasters, Reality Pump, Techland and Topware Interactive -- have decided to go after 25,000 file-sharers who have been allegedly violating their intellectual property rights and distributing their games online. | |
| | Thu, 21 Aug 2008 15:15:26 EST | | | Every time a library adds new books to its collection, the old books aren't thrown away or forgotten. It's the volume of books within a library's collection that help the library maintain the repeat traffic in and out of its doors -- not just the newest titles added to its collection this week. Sure, maybe the new books get prominent placement at the front desk as "recent additions," but it's the vast nature of a library's holdings that makes people come back. Just as a library drives foot traffic, online publishers should be looking to apply the same principles to drive Web traffic. | |
| | Thu, 21 Aug 2008 14:45:57 EST | | | The online advertising industry is ground zero for industry analysts who make ridiculous predictions to attract attention. Worse, it is a vicious cycle. The bigger the prediction, the more likely it is to be quoted by venture capitalists, reporters, industry pundits, and CEOs of start-ups looking to raise funding. The more you get quoted, the more reports you sell. So analysts are incentivized to produce ambitious, if fictitious, numbers. Invariably, financial bubbles get created because people ignore fundamentals and start using questionable math to justify their own logic.
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