| | Search Marketing Sage offers sage advice and news on search engine optimization (SEO) and pay per click advertising (PPC). |
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| | Tue, 26 Aug 2008 01:40:03 +0000 | | | I don’t have to be the first one to tell you that gas prices have been through the roof the past four or five months. Everyone and their pocketbooks knows that. My questions for this posting are these: What can we in search marketing, and SEMs with automotive clients in particular, [...] | |
| | Fri, 22 Aug 2008 15:55:23 +0000 | | | Ask yourself "is it really worth it?" Is it really worth it to damage what could be a great reputation for playing the game fairly or are you OK with having that crowd of doubters who think (and maybe know) that you cheated to get where you are? I'm not. So I keep it white hat. Mind you reputation, it WILL follow you and if respect is a word that means something in your life, you need to be cautious. | |
| | Tue, 19 Aug 2008 13:29:40 +0000 | | |
Environmentalism has injected itself into the public discourse lately on a couple different fronts- not just in Marketing. The U.S. athletes who showed up in Beijing wearing face masks to filter out smog caused quite a controversy over whether their precautions were alarmist or justified. In addition, the latest set of ads coming [...] | |
| | Thu, 14 Aug 2008 20:23:33 +0000 | | | Google came out publicly about using your individual search history to personalize its natural search results for your search queries over a year ago. But recent headlines about privacy of search data and Google's new "transparency" about use of this data in the upper right hand corner of search results "Personalized based on your web history. More Details" have brought the idea of Personalized results to everyone. | |
| | Thu, 14 Aug 2008 18:48:18 +0000 | | | First of all… GO USA! We are kicking butt in swimming! I used to be a swimmer so I’m a little partial to that event. Michael Phelps is insanely fast. He’s a beast! Didja hear that he consumes eight to ten thousand calories a day just to maintain his weight. Geez. If only. Michael Phelps [...] | |
| | Tue, 12 Aug 2008 13:39:18 +0000 | | | Well, it happened again today, so I felt the need to write a blog post and address what I believe is one of the greatest challenges to search engine optimization (SEO) success — misinformation in the marketplace.
Let’s face it — EVERYONE out there claims to be knowledgeable in SEO. Web design firms, PR firms, independent [...] | |
| | Mon, 11 Aug 2008 20:15:29 +0000 | | | Is there such a thing as driving in good traffic? If you asked a random stranger on the street they would undoubtedly say “NO!” without a moments hesitation. That is, unless they worked in SEM, in which case they would say “Absolutely”.
The very first thing I do at work in the morning is check to [...] | |
| | Mon, 11 Aug 2008 20:08:32 +0000 | | | There is constant hype about new search engines that are being developed to overtake the almighty Google. But we have yet to see some, if any, come even close. With the recent launch of Cuil (pronounced “Cool”) everyone ran to see if the much anticipated search engine would indeed be the new Google. [...] | |
| | Fri, 08 Aug 2008 19:14:10 +0000 | | | I fully expect to get crucified for proclaiming this online, but… The proponents and evangelists of Social Media need to relax and enjoy their "art" form while it lasts, because it won't last the way they want it to or profess it should be. Like all forms of media it will either evolve to serve the masses or be too small to justify the time and expense. | |
| | Wed, 06 Aug 2008 21:12:39 +0000 | | | As one of the billions (I’m sure it’s billions now, right?) of people who rely on an Apple product every day, it was a bummer to hear that Steve Jobs may be sick again. I haven’t really followed the health of any CEO (except my own here at Search Mojo, and it’s because I really [...] | |
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