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Posts Tagged ‘Yahoo’

adCenter Continuing to Align with “Industry Standards”

21
February
2012

So far in February, on the adCenter Blog, adCenter has released three new features to more align with “Industry Standards. “ (aka making adCenter more like AdWords)

Ben Wolfram
SEM Coordinator

Over the past year I have been very happy with the improvements we are starting to see in adCenter and these latest features are going to be very useful for those of us who enjoy AdWords and dread adCenter.  As adCenter continues to improve the ease of transferring a campaign from AdWords to adCenter and rolls out the basic reporting features advertisers have become accustom to in AdWords they are making it easier for advertisers to make the leap into adCenter. The three new features rolled out to adCenter are: increased ad copy character limits from 70 to 71, improved mobile targeting and impression share reports.

Increasing the ad copy character limits from 70 to 71 is a move to make importing ads from AdWords to adCenter easier.  It’s only one character but that extra character can make a huge difference.  Every AdWords user knows that Google’s character limits are two, 35 character description lines and 35+35=70. But what people forget about is the space AdWords places between description line one and description line two when an ad appears as a one line description in Google search results.  Currently all of the ads in adCenter are input as one description line rather than two. By adding that extra character adCenter now allows you to keep both lines of your AdWords ad text unchanged when importing into adCenter.

character limits adCenter Continuing to Align with “Industry Standards”

The improved mobile targeting in adCenter now allows users to target smart phones and tablets based on operating systems.  For example, now you can have one adCenter campaign that specifically targets iPhone users and another for Android users.  AdWords has allowed advertisers to do this for some time now and will even let advertisers target based on mobile carries and Wi-Fi. Something we will hopefully see from adCenter soon.

mobile targeting adCenter Continuing to Align with “Industry Standards”

My favorite new adCenter feature is Impression Share (IS) reports. Now you can see what your “share of voice” is like for Yahoo & Bing.  To see your Impression Share data, you do need to pull an ad hoc report and select the corresponding data you would like to view.  Basically it’s what we had to do in order to view IS data in AdWords two years ago. 

IS report adCenter Continuing to Align with “Industry Standards”

Overall the adCenter updates are still not as integrated and user friendly as what is offered in AdWords, but hey, its adCenter, so I’ll take what I can get.

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The Obligatory Year End Review

8
December
2009

Santa’s not the only one making lists.

Stefanie Berliant
Client Services Manager

It’s the end of the year and you know what that means: Top ten lists and year in reviews!  What’s more is that we have survived the first decade of Y2K!  Most of the top 10 lists include new developments in technologies, and the people that created them, including Twitter, Google, Facebook, DVR, and Wii.  Whether you love or hate these advances, they have made a significant impact in our lives in 2009. Categories got as specific as top 10 YouTube videos and best Tweets of 2009.  Our nation has clearly accepted social networking and microblogging as part of mainstream life. Additionally all the major search engines have released their top 10 searches for 2009.  The topics that had people talking (and searching) include Michael Jackson, swine flu, Twilight, Lady Gaga, and cash for clunkers.  As I scroll through these lists and reflect on this year, I find myself intrigued on what the nation has picked as significant events/people/technologies and can’t wait to see how thoughts change next year.

Check out the lists below to see what made the cut!

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Yahoo! Top Searches in 2008

2
December
2008

Most-searched terms on Yahoo.com

Stefanie Berliant
Media Coordinator

With 2008 winding down, Yahoo! announced the most popular searches, themes, and trends for the past year. As people strive to understand the world they live in, their searches reveal which news events, personalities and issues made an impact in 2008. This report is a great reflection of what captivated people’s attention and fueled passions in 2008. The economy, politicians, news stories, Olympians, rising celebrities, influential women, and notable deaths are the topics which Yahoo! categorizes the billions of searches around the world. 

Some of the results may or may not surprise you (see the full lists at the link below). For example, Britney Spears was the most popular search term and person for the seventh time in the past eight years. This year in particular, we have seen her comeback and revive her career after a mental breakdown. Additionally the world can’t get enough of Angelina Jolie who continues to create a buzz with her movies, growing family, and humanitarian work. This year was a success for Disney including protégés such as Miley Cyrus, Vanessa Hudgens, the Jonas Brothers and Zac Efron.

As new starts rose, others were lost. 2008 began with the unexpected death of actor Heath Ledger along with the loss of other influential figures such as Tim Russert and Paul Newman.

This year’s Olympic games were continually clouded with controversies and opposition. Many people throughout the world protested China hosting the games as human rights issues still plague the nation. Controversy surrounding the age of the Chinese women’s gymnastics team was also a hot topic. However amidst the scandals, individuals shined through, as Michael Phelps and Shawn Johnson were among the top searched athletes.

The U.S. election was a main topic not only for U.S. citizens, but also for the rest of the world. Barack Obama became the first African American president and Sarah Palin was the first female to be nominated for Vice President for the Republican Party. The interest in the presidential race led to an increase in popularity for many other women including Tina Fey, Michelle Obama and Katie Couric.

The U.S. economy was a roller coaster ride in 2008 which affected the rest of the world as well. From stimulus checks to gas prices, to foreclosures and the stock market, people wanted to learn more about these issues which directly affected them. Countries throughout the world were also affected by natural disasters. The wars in Iraq and Afghanistan continued to be a focal point for many nations. Human interest stories such as Caylee Anthony, a missing Florida toddler and the pregnant man who gave birth also caught the attention of the world.

2008 has been an exciting year with its fair share of ups and downs. May 2009 bring prosperity and goodwill to the world.

Top 10 Overall Searches

1. Britney Spears
2. WWE (World Wrestling Entertainment)
3. Barack Obama
4. Miley Cyrus
5. RuneScape
6. Jessica Alba
7. Naruto
8. Lindsay Lohan
9. Angelina Jolie
10. American Idol

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Search Engine Advertising On The Rise

17
February
2008

Study expects the amount of money spent on search engine advertising to steadily increase during the next three years.

Ryan Moss
Research Analyst

A study released by eMarkter predicts that spending on online advertising will continue to increase in the next three years. Furthermore, the amount of money spent on search engine advertising is expected to almost double from 2007 to 2011, increasing the amount from over $8.6 billion to about $16.6 billion.

While there are many companies out there that offer search engine marketing, Google has the largest piece of the pie. According to eMarkter, Google increased its’ share of the market from 60% in 2006 to 75% in 2007. Yahoo was second with 9%, while the remaining 16% was spread among several other companies.

The chart below shows the expected online advertising spending broken down by different format. Large increases in spending are also expected in the rich media/video advertising and lead generation categories.

088301 Search Engine Advertising On The Rise

 

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From Ying to Yang

19
June
2007

Will the change in leadership provide Yahoo with a new sense of self and purpose, and eliminate its present quandary, or is this alteration of leadership simply a lateral change of hats with no promising results?

Author: Dinos Papanastasiou

Research Analyst

Yahoo, presently undergoing some unfortunate financial problems, is making a leadership change in an attempt to regain and spread its sphere of influence throughout the search space. The recent alteration in management, from Terry Semel to Jerry Yang, marks a cyclical change in leadership as Jerry Yang was co-founder of Yahoo back in 1995. According to investors, this switch of executive management will mark a promising leadership and financial change for Yahoo. However, will the change in leadership provide Yahoo with a new sense of self and purpose, and eliminate its present quandary, or is this alteration simply a lateral change of hats with no promising results?

If Yahoo is able to get its bearing back in search and revive its position with the once promising ad-platform Panama, they may provide a higher level of competition for Google allowing search engine and interactive marketers alike to utilize Yahoo as a dominant, instead of dwindling source of advertising. In order for this to become reality, Yahoo will need to completely restore its performance from the bottom up, a lofty goal which Yang hopes to achieve.

Time will tell whether this adjustment from Semel to Yang is simply a hollow presentation, or if it will result in concrete proactive changes. Considering that Yang was on the Yahoo board beforehand, this switch appears to be foreboding for Yahoo. Whatever the case, if Yang is unable to situate Yahoo, the company may find its future in the hands of a larger company like Microsoft.

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