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Posts Tagged ‘viral marketing’

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“Kony 2012″ Video Spreads Through Social Media

28
March
2012

What impact did social media have on the Kony 2012 video?

Kendra Porter
Social Media Coordinator

Were you one of the millions of viewers of the “Kony 2012” video?  Apparently it has become the most viral video in history with over 100 million views in a period of six days.

Kony 2012 Kony 2012 Video Spreads Through Social Media

Kony 2012

If you were one of those viewers, how did you hear about it?

According to a study by the Pew Research Center, social media played a critical role, especially for young adults under the age of 30.  The study shows how the “Kony 2012″ video and information about it reached so many Americans in a relatively short period of time.  A few key findings:

  • Nearly two-thirds of survey participants heard about the video from some online source.
  • 27% of adults under the age of 30 heard about the video social networks such as Facebook and Twitter.
  • Nearly 5 million tweets about the video occurred in the week following its release on March 5, 2012.

Overall, the internet was more than three times as important as traditional media (i.e. television, newspaper, radio) in spreading the news about the video for adults under the age of 30.

It’s an impressive video and I’d encourage you to watch it if you haven’t yet already; just to see what all of the buzz is about.

 

For further reading:

http://socialmediatoday.com/colindelany/467055/five-reasons-kony-2012-video-going-viral

http://www.guardian.co.uk/politics/reality-check-with-polly-curtis/2012/mar/13/reality-check-kony-2012-reaction

 

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5 Steps to Creating a Successful YouTube Channel

5
January
2012

YouTube is currently receiving over 3 billion views per day and 800 unique viewers per month. With statistics such as these, it is hard to argue the value of establishing a brand presence on this social platform. I have created 5 easy steps to ensure your brand can execute a successful YouTube campaign.

Lauren Keates

Online Media Coordinator

Step One: Organize. You should establish a Brand Channel and categorize your videos within that channel.  Using a channel not only makes it easier for your content to be found, it also assists in search engine optimization.  Be sure to tag your channel with relevant keyword phrases as well!

Step Two: Establish Goals. Don’t get sidetracked trying to recreate a flash mob to make your content viral.  It is important to stay focused on your message and true to your brand.  Also, develop an editorial calendar to ensure you are putting out content consistently.

Step Three: Bait and Hook. You need to let your audience know what your video is about and why they should continue to watch it within the first 15 seconds of the video.  It is proven that most viewers will decide if they will continue to watch your video after the first 15 seconds.

Step Four: Call to Action, Call to Action, and Call to Action. It is important to encourage your audience to take action from your video.  Your call to action should be clear, concise and direct.  Use “call to action overlays” on your video to direct your audience to additional content and create compelling content that encourages them to comment, subscribe to your channel or visit your website.

Step Five: Track Your Viral Success. YouTube recently released a new version of YouTube Analytics that allows your brand to track the number of channel views, audience retention and “drop-off” rates for individual videos, as well as specific demographics. This will assist your brand in measuring the ROI of your video initiatives.

What other things have you found to be successful in managing a YouTube channel? Anything we missed?

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Retailers Trying To Use Word of Mouth Marketing

25
August
2009

Retailers are hoping to utilize the power of viral marketing to help them reach new potential customers.

Ryan Moss
Media Coordinator

Retailers have been using email marketing for quite some time now to keep their existing customers informed and hopefully attract new customers. Now more and more retailers are adding "share" or "forward to a friend" options to their emails, hoping that their existing subscribers will help them bring in new ones.

Retailers have been using to two different techniques to encourage word of mouth marketing. The first is adding a "forward to a friend" (FTAF) button, which according to data from Smith Harmon, has been adopted by 41% of retailers surveyed. The other option, which is less popular right now, is adding a "share with your social network" (SWYN) option. Of those surveyed, only 6% said they provide this option. The study also showed that 7% of retailers offered both options while 46% offered neither option.

FTAF is clearly the more popular option right now, but many people believe that SWYN is on the rise. Within SWYN there are several different social networks that retailers make available. As seen in the chart below, the most popular one by far is Facebook.

Adding these functions to your emails is a tremendous idea and is something that should be done by all companies and organizations, not just retailers. When finding either a forward to a friend or a share with your social network tool to incorporate with your email newsletters, there are several different options out there including our own tool, JumpReach. Our solution provides robust analytics that allow you to see the detailed results of your sharing campaign and it also makes it easy for your existing subscribers to forward your message by allowing them to access their address book for Gmail, Yahoo, AOL, MSN, Outlook and LinkedIn to select which contacts they want to share with. In conjunction with our JumpReach solution, we offer a FREE Assessment in which one of our Product Specialists will discuss how your business can enjoy the benefits of viral marketing.

106065 Retailers Trying To Use Word of Mouth Marketing

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Viral Marketing Tactics for .ORGs

23
March
2009

EyeTraffic Media is offering a free webinar to educate .ORGS on viral marketing.

Stefanie Berliant
Media Coordinator

On March 25, 2009 from 3-4 PM EST, EyeTrafffic Media will host a free informational webinar tailored exclusively to .ORGs and associations.  This webinar will focus on identifying viral marketing tactics to help associations and non-profits increase traffic to their website, as well as promote awareness for their causes and events.  Viral marketing enables and motivates consumers to share content within their network while interacting with a .ORGs brand to achieve a desired marketing objective.  In this seminar, you will learn how to identify and build a network of influencers that will continue to spread their support for your organization’s cause and other viral marketing best practices. 

This webinar is the fourth of a series intended to educate cause-driven organizations on how to successfully apply online marketing strategies. The goal of these sessions is to help associations and non-profits to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.

For more information and to register for this event, please visit http://www.eyetraffic.com/Webinar.php

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EyeTraffic Media Announces Launch of JumpReach Social Network Marketing Service

24
February
2009

New Viral Marketing Campaign Manager Enables Publishers, Politicians, Associations, E-Commerce Businesses to More Rapidly Win New Customers, Increase Subscriptions and Members

Ryan Moss
JumpReach Product Manager

EyeTraffic Media, an industry leader in online lead generation and customer acquisition, announced today the launch of JumpReach (TM) Social Network Marketing Service.  JumpReach enables publishers, politicians, associations and e-commerce businesses to quickly and easily create powerful subscription referral, member-get-member, and customer referral viral marketing campaigns. 

JumpReach was developed to aid marketers in leveraging the trends that show just how influential a referral from a friend can be. According to the 2008 Edelman Trust Barometer, 49% of those ages 25 to 64 surveyed believe conversations with their friends and peers to be either a very or extremely credible source of information about a company.

“Word-of-mouth marketing continues to be a highly effective method for companies to receive qualified leads and grow their customer base,” said EyeTraffic Media’s Principal Manager George Assimakopoulos. “We created JumpReach to help marketers develop a relationship with their customers that can engage and reward them as influential referrers in a measurable way.”

JumpReach formalizes online viral marketing campaigns by giving companies’ existing customers the ability to share an offer with their social network of contacts using a system specifically branded by the marketer. The entire process is hosted by EyeTraffic Media and results are measured with a real-time reporting feature. This viral marketing service has proven to increase website traffic and generate leads, thereby creating more sales opportunities and increasing the number of new customers.

“As we all saw with President Barack Obama’s campaign, viral marketing can be a very powerful tool if used properly,” said Ryan Moss, JumpReach Product Manager. “With JumpReach Social Network Marketing Service we have created a service that allows online viral marketing programs to be implemented in a measurable and cost effective way. For a $2,500 setup fee and a $299 monthly subscription fee, a company can have an alternative marketing channel that allows them to easily reach their targeted market segment.”

EyeTraffic Media is offering a special promotion between now and March 31, 2009. If you submit a free assessment request and sign up for JumpReach Social Network Marketing Service, you will receive three months of service for the price of one, a savings of $598. To submit a free assessment request go to http://jumpreach.com/freeassessment.html

For more information about how JumpReach can support your online marketing needs visit www.jumpreach.com.

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