Consumer demand drives Twitter to release a simple dialog-monitoring tool to watch tweets anywhere…anytime.

George Assimakopoulos
Principal Manager

If you’re curious about people who may be tweeting about you, your products or your services on Twitter – now you can monitor this dialog in real-time.  Check out Twitter’s new keyword watch-tool:  Monitter.com. This simple tool lets you monitor the twitter world for a set of keywords and watch what people are saying ("tweeting").  All you need to do is type in a few keywords into the provided search boxes and within seconds you’ll start seeing relevant tweets streaming live.

You may wonder why this is a valuable tool.  One specific benefit to Monitter is that it allows users to narrow their search within a 10 mile radius of the users location.  Now imagine if you are a home improvement contractor searching for people who may be tweeting on do-it-yourself topics.  I actually know of an independent contractor who recently used Monitter and entered the keyword phrase:  "painting rooms".  Within the Washington DC area he immediately found four tweets of people who had indicated  that they were at home "painting rooms this weekend".  The contractor replied to those tweets right for Monitter and offered his advice.  He eventually got one of those painting projects as a job.  Pretty cool, huh?

Monitter.com can have some other very cool application benefits:  politicians can use it to target possible voters tweeting about some top-of-mind issue; associations can use it to target new audiences who may be interested in their cause-driven organization’s focus; even cooks could use this to invite audiences to their restaurants as people tweet about their food cravings.  Try it for yourself – go to http://www.monitter.com/ and enter in "eating sushi".  I never realized how many people tweet about what they are eating for dinner.

This is just another example for how Twitter is truly growing their toolsets to build a business model for their social network.