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Posts Tagged ‘search’

Tim Tebow’s Effect On Google

7
December
2009

Florida Gators’ starting quarterback Tim Tebow writes a bible verse on his face before each game which often becomes one of the most searched terms on Google.

Ryan Moss
Senior Sales Representative

For the past four years before Tim Tebow took the football field for the University of the Florida, the quarterback would select a bible verse and write it on black patches that he placed below his eyes. Each week the verse changed and as Tebow’s popularity on and off the football field grew, so did the popularity of the verses he selected.

This past Saturday Florida played Alabama in the SEC Championship and Tebow chose "John 16:33." The game didn’t start till 4 PM EST, but by the time Saturday ended "John 16:33" was the most searched term of the day on Google according to Google Trends.

This isn’t the first time that Tebow’s bible verse has been the most searched term of the day. It also happened back on January 8th when the Florida Gators won the BCS National Championship with Tebow wearing "John 3:16". The bible verse was the top search term the day of the game and ranked as the 6th most popular search term the day after the game.

Also, it’s not just big games that lead to Tebow’s bible verse being so popular. Five other times this season his bible verses have ranked in the top 30 search terms for that day, including three times in the top 10. His selections have included "Romans 8:28", "Hebrews 12: 1-2" and "Thessalonians 5:18".

It’s amazing to think what kind of influence the writings on one football players face can have on what people are searching for. Granted that Tebow is one of the best college football players of all time and extremely popular among both supporters and haters, but his impact on the "search world" is truly incredible.

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Yahoo! Top Searches in 2008

2
December
2008

Most-searched terms on Yahoo.com

Stefanie Berliant
Media Coordinator

With 2008 winding down, Yahoo! announced the most popular searches, themes, and trends for the past year. As people strive to understand the world they live in, their searches reveal which news events, personalities and issues made an impact in 2008. This report is a great reflection of what captivated people’s attention and fueled passions in 2008. The economy, politicians, news stories, Olympians, rising celebrities, influential women, and notable deaths are the topics which Yahoo! categorizes the billions of searches around the world. 

Some of the results may or may not surprise you (see the full lists at the link below). For example, Britney Spears was the most popular search term and person for the seventh time in the past eight years. This year in particular, we have seen her comeback and revive her career after a mental breakdown. Additionally the world can’t get enough of Angelina Jolie who continues to create a buzz with her movies, growing family, and humanitarian work. This year was a success for Disney including protégés such as Miley Cyrus, Vanessa Hudgens, the Jonas Brothers and Zac Efron.

As new starts rose, others were lost. 2008 began with the unexpected death of actor Heath Ledger along with the loss of other influential figures such as Tim Russert and Paul Newman.

This year’s Olympic games were continually clouded with controversies and opposition. Many people throughout the world protested China hosting the games as human rights issues still plague the nation. Controversy surrounding the age of the Chinese women’s gymnastics team was also a hot topic. However amidst the scandals, individuals shined through, as Michael Phelps and Shawn Johnson were among the top searched athletes.

The U.S. election was a main topic not only for U.S. citizens, but also for the rest of the world. Barack Obama became the first African American president and Sarah Palin was the first female to be nominated for Vice President for the Republican Party. The interest in the presidential race led to an increase in popularity for many other women including Tina Fey, Michelle Obama and Katie Couric.

The U.S. economy was a roller coaster ride in 2008 which affected the rest of the world as well. From stimulus checks to gas prices, to foreclosures and the stock market, people wanted to learn more about these issues which directly affected them. Countries throughout the world were also affected by natural disasters. The wars in Iraq and Afghanistan continued to be a focal point for many nations. Human interest stories such as Caylee Anthony, a missing Florida toddler and the pregnant man who gave birth also caught the attention of the world.

2008 has been an exciting year with its fair share of ups and downs. May 2009 bring prosperity and goodwill to the world.

Top 10 Overall Searches

1. Britney Spears
2. WWE (World Wrestling Entertainment)
3. Barack Obama
4. Miley Cyrus
5. RuneScape
6. Jessica Alba
7. Naruto
8. Lindsay Lohan
9. Angelina Jolie
10. American Idol

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Economic Struggles Won’t Stunt The Growth Of Online Advertising

26
March
2008

Despite the current state of the economy, eMarketer predicts that spending on online advertising in the U.S. will continue to grow.

Ryan Moss
Research Analyst

The struggling economy has been affecting many different areas in the marketing/advertising world, however online advertising is not expected to be significantly affected by the economic downturn. According to eMarketer, online advertising spending will increase by 23% during 2008. If eMarketer’s predictions are correct, online advertising will remain as the fastest-growing media in terms of ad spending. Experts attribute online advertising’s continued growth to the fact that it is very easy to measure online ad success, and to target ads to any desired market. These two qualities are what matters most to marketers.

In the online advertising industry, search is expected to account for the highest percentage of spending (40%) during 2008. However during the next four years experts believe that percentage will decrease, losing share of ad spend to rich media/video which is expected to grow significantly between now and 2012. See the chart below for a complete breakdown of U.S. online advertising spending by format.

US Online Advertising Spending By Format 2007-2012 eMarketer

 

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Optimizing Video Content for Search Engines

29
September
2007

Until recently, optimizing video content for search engine was never really a concern amongst marketers or webmasters. However, with the launch of Universal Search from Google, we can expect to see more and more video results occupying the search engine

George Assimakopoulos

Principal

Video optimization as part of your search engine optimization efforts can be an effective way to expose audiences to your site who may have otherwise not been familiar with your products or services. The challenge remains in the fact that there are no proven tactics in optimizing video content for better search engine placement. Furthermore, there is no confirmed practice that enables sites with video content to be indexed higher by Google. In fact, most of the video search results that show up in Google are actually clips that were submitted to Google Video or through YouTube (which is now a Google property).   

Nevertheless, here are certain standards to follow for optimizing video content:

– Practice #1: Give your video a Catchy Title – One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand. Additionally, incorporate your URL inside your video so that it is seen. This is easily done with a watermark image logo.

– Practice #2: Optimize your video for Important Key Phrases – You might want to optimize your video for terms users are likely to be searching for. Consider naming the file name of the video with these keyword terms as well

– Practice #3: Tag Your Videos – tag your videos with key phrases that are reflective of the content

– Practice #4: Remember Inbound Linking Factors – Link to videos using important keywords in anchor text

– Practice #5: Add Descriptive Meta Data – optimize your video for relevant keywords and include a keyword rich description of your video content

After these standards are incorporated – consider the following tactics as additional SEO practices that may support video content optimization:

– Syndicate Your Video by submitting the clips to RSS feeds and directories

– Provide Transcripts of your Videos in standard HTML. Textual content is still a favorite with the search engines. If you want video to rank well, you may need to give the search engines something to index and rank. Surround your videos with on page copy that can be indexed by the search engines

– Make use of a Video Sitemap – For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap

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