Unlike typical email refer-a-friend links that only allow forwarding of generic email content to a few email addresses, referrers use the JumpReach contact importer to access their address books and send unlimited personalized invite emails with the marketer’s specific promotion or offering. JumpReach’s administration portal allows marketers to manage their campaigns, track referrals and recipients’ actions and export reports. 

WOMMA, the Word-of-Mouth Marketing Association, recently used JumpReach Basic to promote an educational webinar for their membership. 

"As an organization, spreading WOM and empowering individuals to share our content is integrated into our daily engagement efforts, said Steve Ziemba, Social Media Director at WOMMA. “JumpReach Basic enabled us to quickly and easily create a referral campaign specifically for our recent webinar, our existing marketing efforts, and in our emails and website.” Ziemba added, “With JumpReach Basic’s analytics, we could see the real-time results of the campaign and how many referrals it generated.”

JumpReach Basic links or “share buttons” work with existing email marketing programs, websites and advertising campaigns. Using JumpReach’s campaign wizard, marketers can create the content for their offering and a campaign landing page without any coding. JumpReach manages secure, CAN-SPAM compliant sending of emails.

See JumpReach in action at www.jumpreach.com/share, where you can earn a free month of service by referring your friends.

About JumpReach

Headquartered in Washington, D.C., JumpReach, LLC is a provider of interactive social media marketing solutions for online marketers. The company’s primary product, JumpReach™

online viral marketing campaign service, leverages a business’s biggest asset – its own, existing audience. By giving current audiences the ability to share specific information or offers with their social networks, marketers can more effectively drive traffic to their websites and generate new leads. JumpReach campaigns work with existing email marketing systems and websites and provide real-time measurements of campaign performance. JumpReach is a wholly owned subsidiary of EyeTraffic Media, LLC. For more information, visit www.jumpreach.com.

About EyeTraffic Media

Headquartered in Washington, D.C., EyeTraffic Media is a performance-driven interactive marketing consulting firm that provides unsurpassed campaign management solutions for companies and organizations seeking to more effectively connect with their target audiences. EyeTraffic boosts lead generation and customer acquisition by leveraging our expertise in search engine marketing, online media buying, email and social media, mobile marketing and web analytics. Acting as a seamless extension of your marketing team, we build, manage, track and analyze interactive marketing campaigns and programs that generate measurable results. For more information, go to www.eyetraffic.com.

On May 1st, 2009, EyeTraffic Media received its official certification from DSLBD.  This CBE Certification allows EyeTraffic Media to pursue and bid on a variety of DC government projects.  For more information about our CBE Certification – or to learn more about DSLBD – please click here.

This collaboration is another example for how EyeTraffic Media continues to work alongside top-tier agencies to support marketing efforts. ‘Our primary focus is always on the delivery of a marketing message’, says EyeTraffic’s principal manager George Assimakopoulos. ‘We are not brand designers nor creative developers.  So, we are able to complement any agency approach by managing what we do best – tactical execution of online marketing.’

‘This is a very unique planning effort for Rack Room Shoes’ says Principal Manager George Assimakopoulos. ‘Since there is no e-commerce ability currently on the Rack Room Shoes website, the goal is to motivate and enable audiences to print out the incentives to be redeemed in the brick and mortar stores.’  Several seasonal phases have been planned for the execution of the online marketing, including their upcoming spring Buy One Get One promotion, their summertime sales events, as well as their Back To School specials.

This opportunity to support Rack Room Shoes is one of several engagements that EyeTraffic Media is working on with Vertis Communications. ‘Our relationship with Vertis has been one that we are very proud of’, says George. ‘We have been able to work with one of the nation’s largest print media organizations to evolve their full-set of services into the interactive space. Now Vertis clients have unlimited access to both offline and online media expertise.’

For the third consecutive year, we are proud to be invited to attend and speak at SEME. Our Principal Manager – George Assimakopoulos – will participate as a panelist to discuss New Business Developments in Digital Media. To view a full agenda on this exclusive event – please visit www.seme-now.com.

The seminar introduced how certain online marketing initiatives can produce more effective results at a fraction of the cost of traditional marketing. The event was held at The Melrose Hotel in Washington, DC and had a marketing representative from over 30 different non-profit organizations in attendance.  EyeTraffic Media is already planning for the next installment of the seminar series for mid January 2009.

‘We are thrilled to have this opportunity to support MoMA’ says Principal Manager George Assimakopoulos.  ‘During the the next several months, we will introduce MoMA to various digital media tactics that will engage audiences everywhere to learn more about the museum – and the spectacular exhibits it hosts.’

In addition to serving as the interactive marketing strategic advisor to MoMA, EyeTraffic Media will also work closely with the museum’s retail store www.MoMAStore.org to optimize a paid search engine marketing program that will yield higher conversions to sales at a lower cost per acquisition.

This year, we are proud to be invited to attend and speak at INTERACT ’08.  Our Principal Manager – George Assimakopoulos – will participate as a panelist to discuss New Business Developments in Digital Media.  To view a full agenda on this exclusive event – please visit www.interact2008.com.