High wisdom density. True micro-blogging for Friday’s short attention spans.

1. As always, start with a purpose and set objectives. Build systems around social media as you would other marketing initiatives.
2. Implement and measure against yourself. Fewer benchmarks exist in social media, so you might have to create your own.
3. Get buy-in. Make sure others take social media efforts as seriously as you do or long-term outlooks won’t hold up. They’ll fail.
4. Observe best practices but don’t mimic. Social media levels the playing field and its agility gives even the little guys room to innovate.
5. Using social media means writing in headlines and for eternity.  Be cautious, but more importantly make sure you can stand by what you say.
6. Give stuff away, worthwhile and upfront. Make sure the value you offer is clear and understandable, no matter how great it is.
7. Type from an office, but loosen your tie. Social media is serious, but best used with a colloquial voice. Stuffy travels nowhere.
8. If you make mistakes, correct them. A social media apology goes a long way toward rectifying what you’ll have to anyway.
9. Keep up. Don’t get stuck on the next Friendster while your audience retreats. It’s environmental scanning on a global, real-time scale.
10. Be social. It sounds obvious, but organizations and employees often forget to connect. Reach out, listen, and toss your ideas into the mix.

- BONUS -

Be succinct. When everyone has a voice, you can’t afford to waste people’s time and pixels.

Now it’s your turn. Fit these 140-character tips into your social media strategy and create some of your own.