Posts Tagged ‘natural search’

Search Engine Marketing for .ORGs

17
February
2009

EyeTraffic Media is offering a free webinar to educate .ORGS on search engine marketing.

Stefanie Berliant
Media Coordinator

On February 25, 2009 from 3-4 PM EST, EyeTrafffic Media will host a free informational webinar tailored exclusively to .ORGs and associations. This webinar is the third of a series intended to educate cause-driven organizations on how to successfully apply online marketing strategies. The goal of these sessions is to help associations and non-profits to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.

Online marketing allows non-profit organizations to attract awareness for their causes and events, and increase both sponsorship and membership.  This webinar will specifically focus on the distinction between Natural Search (SEO) and Paid Search (PPC).  In the presentation we will explain how associations and .ORGs can leverage these two tactics to:

·Drive site traffic
·Stay within a limited a budget
·Gain online signups and donations on a low cost-per-conversion basis

For more information and to register for this event, please visit the link below.

Widgets: The New Online Marketing Tool

30
June
2008

The evolution of widgets into powerful online marketing tools.

Stefanie Berliant
Media Coordinator

A recent study by eMarketer predicts that US companies will more than double their spend on widget creation, promotion and distribution from 2007 to 2008.  Marketers are expected to spend about $40 million on web widgets in 2008, up from $15 million in 2007.  A widget is a miniature, portable software application that can be placed on a section of a website, a desktop, or on a mobile device.  Widgets have transformed from meaningless applications on social networks into a legitimate marketing tool. Its viral nature allows companies to increase brand awareness by extending their web presence, acquiring new customers at a minimal cost, driving qualified traffic to targeted websites and leveraging a website’s existing content.

We have not yet seen the full potential of widgets as an online marketing tool until they are able to improve a website’s natural search rankings (Search Engine Optimization).  If widget developers are able to place text links within the code of a widget, the website that the widget promotes should benefit from an increased link count and move up in natural search rankings. When widget creators are able to close this marketing loop, the widget will truly be a powerful online marketing tool.

Web Widget and Application Advertising Spending 2007 and 2008