Are you still wondering if Twitter is a value add – or a colossal waste of time? Well, just ask Jack and Suzy Welch.

George Assimakopoulos
Principal Manager

Okay – I’ll admit that a year ago I was a BIG skeptic about Twitter and its value as a business function. However, after tapping away 140 characters hundreds of times over the course of a year, I have quickly realized that Twitter has a good old-fashioned marketing goal in mind:  it generates crowds interested in the value of what you provide.

That said, I was reading a BusinessWeek article on why we tweet – only to find out that the article was written by Jack and Suzy Welch.  If you’re familiar with The WelchWay – you must read what Jack has to say about Twitter.  To read the BusinessWeek article – CLICK HERE.

Oh yeah- and if you’re not following me yet on Twitter…what are you waiting for?  Follow me at: http://twitter.com/GeorgeInDC