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Posts Tagged ‘Interactive Marketing’

Online Marketing Seminar for .ORGs

11
November
2008

EyeTraffic hosts the first of a series of free online marketing seminars for cause-driven organizations.

Stefanie Berliant
Media Coordinator

Last Friday November 7, EyeTraffic Media hosted the first of a series of free seminars intended to educate cause-driven organizations on how to successfully apply online marketing strategies.  With the current economy and shrinking marketing budgets, associations and cause-driven organizations are looking for ways to optimize their marketing efforts at lower costs.  Through these seminars, EyeTraffic Media will encourage the .ORG community to explore ways to efficiently manage their marketing dollars.

“With our headquarters in Washington DC, we are surrounded by associations coping with the struggling economy and limited marketing budgets,” said EyeTraffic Media’s Principal Manager George Assimakopoulos. “Having worked with several nonprofits, we have proven that we can help organizations achieve their online marketing goals in a cost efficient manner. It is important to us to share our knowledge of best practices with the rest of the community.” 

The seminar discussed how online marketing can produce more effective results at a fraction of the cost of traditional marketing. Online marketing allows non-profit organizations to attract awareness for their causes and events, and increase both sponsorship and membership.  This can be accomplished through the use of search engine marketing (SEM), viral marketing and email marketing; all of which were reviewed at the seminar.

The event was held at The Melrose Hotel in Washington, DC and had a marketing representative from over 30 different non-profit organizations in attendance. 

“EyeTraffic Media provided a great overview of the key aspects of a successful online marketing campaign,” commented Elizabeth Burrell from The Coalition for Government Procurement. “The seminar offered valuable information that I can now use to re-evaluate my organization’s online marketing efforts to better target appropriate audiences. I look forward to attending future seminars.”

To learn more about the free online marketing educational seminars please contact Christine Pepin, Media Coordinator, cpepin@eyetraffic.com.

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Tips for Using Viral & Social Networks for Online Marketing

5
August
2008

Strategies to ensure success for social networking campaigns.

Stefanie Berliant
Media Coordinator

In today’s day and age, most companies engage in some form of online marketing. Search engine optimization (SEO),Pay Per Click (PPC) campaigns  and media buys are the more established solutions of interactive marketing. However, newer mediums such as viral and social marketing are becoming more prevalent online marketing tactics among companies of all sizes.

Some viral and social marketing practices include blogging and creating profiles on social networks such as Facebook, LinkedIn and Twitter.  There are 90 million active users on Facebook, 25 million users on LinkedIn and over 1 million users on Twitter, and over 112.8 million blogs (according to the blog search engine Technorati).  Of these millions of users, individual companies have blogs and a presence on social networking sites as well.

The goal is for companies to use these mediums to increase brand awareness, network, find new business and get better qualified leads. Though these tools companies can spread information about their organization through “word of mouth” and allow a company to interact with its audience on a more personal level. However, while using these tools may be less expensive than other interactive strategies, maintaining these outlets usually requires more time and effort. Below are a few key takeaways from MarketingSherpa to help utilize these new marketing tools. To see more tips, click on the link below.

1. Be selective with online networks. Pick networks that are relevant to you and your company, where you will be able to contribute to the online space.

2. Link to all of your social platforms. If you do choose to have multiple networking sites, make sure you link them to each other. This helps find new clients and contacts, teach them about the business and keep in touch with them over time.

3. Create a backlog to plan ahead. You need to continually maintain the dialogue between your company and your audience to keep them engaged and attract new business. This takes time and if in a rush, the quality of your conversations and blog posts will show.

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Interactive Marketing Resources @ The Library of Congress

7
July
2008

An extensive selection of resources, best practices and guides on Tactical Interactive Marketing are available at the Library of Congress in Washington, DC. However, getting full-access to these resources is a bit more challenging than we expected.

George Assimakopoulos
Principal Manager

Recently, I heard rumors that the Library of Congress (LOC) has a hidden treasure of interactive marketing and e-commerce documentation that would make Forrester Research & Nielsen Net Ratings shiver with competitive-fear.  The question I had though was – "How do I access this information?"  Of course I started my scavenger hunt online at The Library of Congress’ Website. But I quickly discovered that I needed help in navigating through the plethora of options at the website.  So a decided to do what anyone else would do when they need to find a book – I asked a librarian.

I sent one of our summer college interns (Chris Cohen, Emory University) on a field-trip downtown to search for answers and direction to these buried resources within the Business Reference Center at the LOC.  Let me first say that I am VERY glad that I sent him rather than trying to do this on my own.  It took our intern a full-day to navigate through the LOC to get the information we were seeking.  At the end of it all – our intern was succesful with the guidance of two super-librarians. (Secret Tip: if you call ever the LOC Busniess Center at 202-707-7935, be sure to ask for Margeaux and Ellen…they’re awesome!)

So here’s a Cliff-Notes version of what you need to do if you ever want/need to tap into the Interactive Marketing resources at the LOC:

Step #1:  Start with the Online Catalog at: catalog.LOC.gov
Step #2:  Click on "Basic Search" and refine your query to the following Call Numbers:  HF5410-5417 (for online marketing) or HF5801-6182 (for advertising)
Step #3:  Since this search will only give you a list of the Interactive Marketing resources available at the LOC – print out the references you need…and head over to the LOC.  For our intern, the easiest way there was by Metro.  But CLICK HERE if you would like to see the a list of directional options for getting to the LOC
Step #4:  First go to The Madison Building (Room LM140) and apply for a Reader’s Card. Yes…it’s free and you get it the same day. Then, with your new Reader’s Card, go next door to The Adams Building and take the elevator to the 5th Floor.  It is on this floor where the Business Reference Center is located
Step#5:  Proceed to the right-wing of the floor and you will become immersed into a world of search engine marketing user guides, e-mail best practices and CAN-SPAM laws, and rows of case studies and corporate white papers for your perusal.  Most of the Interactive Marketing volumes begin with the call number HF5415 or HF5724

Now you’re on your own – go crazy! You can check-out books, make photo-copies of case studies, or simply walk the volumes to see what’s new.  If you get lost – ask you friendly LOC librarian at the Business Reference Center.  But remember to come there ready with your list of books, references, and other resources that you pulled from the online catalog.  The librarians there are extra-friendly to those who come prepared!

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Out Of The Dark

27
July
2006

Marketers are coming out of the darkness of generality do something that has rarely been done before: to understand customers and give them what they actually want and need.

Author:
George Assimakopoulos

Managing Director

This past week I was in Chicago attending the ad Tech Conference where the leaders of the Interactive Marketing industry gathered to showcase the latest in new media. During my time in Chicago, I met one-on-one with several of the giants: Google, Yahoo, ValueClick, MSN, etc. But nothing caught my attention more than the exhibitors hall. Imagine over 400 exhibitors on two floors jammed packed with more than 8,000 attendees. The entire scene reminded me of those early Internet-years. Yet this time, instead of worrying about the over-abundance of start-up companies supplying for the new demand, I welcomed it.

This time, these companies are more focused – and they compete to offer a real differentiator that marketers actually need: quality customer insight. Now we have start-ups focused on understanding audiences and defining behavioral trends. We also see that the larger media players are embracing the interactive channel – and integrating it into the marketing mix. I noticed several Fortune 500 attendees eagerly trying to understand best practices of gathering behavioral data and the impact on a purchasing lifecycle. For the first time – in a long time – I believe that marketers are coming out of the darkness of generality do something that has rarely been done before: to understand customers and give them what they actually want and need. HOORAY!

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