Cyber Monday online shopping traffic increases 26 percent from last year.
George Assimakopoulos
Principal
Many of our retail client ask us if the "Cyber Monday" effect actually exists. Cyber Monday is the Monday after the Thanksgiving weekend which historically has been the biggest single-day for online shopping and purchases throughout the calendar year. I came across this table from Nielsen Net Ratings which compares the Monday, November 19th to Monday, November 26th (Cyber Monday). Across each retail category – unique audience growth was up considerably.
So…does the "Cyber Monday" effect really exist? Well – the data above doesn’t lie.
