New features added to Google’s research tool.

Stefanie Berliant
Media Coordinator

Google has made some upgrades to its tool Google Insights for Search which launched August 2008.  As a complementary tool to Google Trends, Google Insights is a research tool geared towards researchers and advertisers. These recent upgrades to this tool have made advertisers jobs easier and research more comprehensive. While other free research tools such as Compete and Quantcast offer similar features, the addition of new data sources, category sections and metros for the US take Insights capability above and beyond its competitors.  The data sources differentiate between web, image, news, and product searches.  The category suggestions offer other terms for which your search might be relevant.  With the addition of metros within the US, researchers are able to drill down into specific geographies to see how interest levels vary by region.  With a more robust research tool, advertisers are able to gain more knowledge about their audience and thus optimize their online marketing campaigns to be more effective.