E-mail marketing service provider will plant five trees for every new customer.

Ryan Moss
Research Analyst

Emma, an e-mail marketing and communications service provider, launched a new campaign focusing on helping to improve the environment. After partnering with Plant-It 2020, a non-profit reforestation agency, Emma announced it would plant five trees for every new customer it gets. In the first month alone about 1,000 trees were donated and planted in Oregon.

Emma’s executives said its’ customers are already helping the environment by sending out campaigns and newsletters electronically instead of printing them and this is another way to help out.

This initiative is certainly a very interesting and creative one. It should attract a lot of positive attention for Emma and generate brand loyalty. It will be interesting to see if other companies adopt similar initiatives and follow Emma’s trend of helping the environment.