There are several different reasons why consumers choose to follow or friend a company on a social network, but the most common reasons are to learn about sales/specials or to stay up to date on new products.

Ryan Moss

Senior Sales Representative

Many companies monitor the success of their Facebook or Twitter pages by the number of fans/followers they have. While that isn’t the only metric to use, it is certainly a good starting point. But the question remains what can companies do to increase the number of their supporters on social media sites?

According to a recent study by MarketingSherpa there are four main reasons why consumers friend/follow companies. The most popular reason is to learn about sales or special deals while staying up to date on new products, features or services was also a very common reason. The other two reasons given by consumers were for entertainment and to learn about a company’s culture.

Now that companies know what attracts consumers to their social media pages they can work to have their content focus on what consumers want. By doing that they should be able to not only keep their current friends/followers happy but also attract new friends/followers.