Google is rumored to permanently implement its new AdWords Interface by month’s end.
Christine Pepin
Media Coordinator
If I were to say what program I spend the most time with here at EyeTraffic Media, it would definitely be AdWords. Well, maybe an even tie with Google Analytics. As people, we are creatures of familiarity and when change occurs, we can be naturally opposed. This is what occurred when I realized I would need to become completely reacquainted with the new AdWords interface. Each time I signed into our account, I would switch to the previous interface, avoiding getting used to the new one. Finally though, I decided it was time to figure out what all the hype was about. Before we know it, the old interface will be gone and maybe, just maybe, the new one will actually help us be more efficient than the existing tool we curse daily. Are you ready for the switch?
What I found very useful were the videos listed at the Google AdWords Help Center. I would recommend watching each of these to learn about the new features they are offering. The new interface is said to help advertisers be more efficient when making bid/keyword changes, navigating the account, visualizing performance across multiple metrics and with optimization. I believe the following system improvements will make our lives a lot easier:
- Not having to wait for a page to reload everytime a change is made
- The “account tree” performance view, that allows you to view the entire account segmented by campaigns, adgroups OR keywords, rather than having to click-through results at the campaign level only.
- Search query reports easily pulled within AdWords to identify irrelevant keywords that are draining budget or not converting. This tool will help immensely when spends are tight and the need is high for finding ways to cut back in order to increase bids elsewhere.
