Study shows that website operators plan to incorporate more Web 2.0 features into their website sooner rather than later.

Ryan Moss
Research Analyst

Web 2.0 is taking over the Internet and causing website operators to redesign their sites in hopes of attracting more traffic. According to Scene7′s "Web 2.0 Experience 2008 and Beyond" study, over 90% of website operators surveyed are planning to add Web 2.0 features within the next year. The most popular planned enhancements are alternate views (37%), user ratings and reviews (36%), video (35%), blogs (34%) and 360-degree spin (34%).

As far as measuring the success of these additions, different operators use different tactics. 60% of those surveyed use the number of clicks and the conversion rate as key determinants. Other operators focus on things such as a revenue increase, a decrease in the abandonment rate, an increase in repeat purchases and larger then average order size.

Web 2.0 is coming whether you’re ready or not. If you have not already upgraded your website you should as you don’t want to be left in the dust and be seen as a "dinosaur" website.