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Posts Tagged ‘viral marketing’

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Retailers Trying To Use Word of Mouth Marketing

25
August
2009

Retailers are hoping to utilize the power of viral marketing to help them reach new potential customers.

Ryan Moss
Media Coordinator

Retailers have been using email marketing for quite some time now to keep their existing customers informed and hopefully attract new customers. Now more and more retailers are adding "share" or "forward to a friend" options to their emails, hoping that their existing subscribers will help them bring in new ones.

Retailers have been using to two different techniques to encourage word of mouth marketing. The first is adding a "forward to a friend" (FTAF) button, which according to data from Smith Harmon, has been adopted by 41% of retailers surveyed. The other option, which is less popular right now, is adding a "share with your social network" (SWYN) option. Of those surveyed, only 6% said they provide this option. The study also showed that 7% of retailers offered both options while 46% offered neither option.

FTAF is clearly the more popular option right now, but many people believe that SWYN is on the rise. Within SWYN there are several different social networks that retailers make available. As seen in the chart below, the most popular one by far is Facebook.

Adding these functions to your emails is a tremendous idea and is something that should be done by all companies and organizations, not just retailers. When finding either a forward to a friend or a share with your social network tool to incorporate with your email newsletters, there are several different options out there including our own tool, JumpReach. Our solution provides robust analytics that allow you to see the detailed results of your sharing campaign and it also makes it easy for your existing subscribers to forward your message by allowing them to access their address book for Gmail, Yahoo, AOL, MSN, Outlook and LinkedIn to select which contacts they want to share with. In conjunction with our JumpReach solution, we offer a FREE Assessment in which one of our Product Specialists will discuss how your business can enjoy the benefits of viral marketing.

106065 Retailers Trying To Use Word of Mouth Marketing

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Viral Marketing Tactics for .ORGs

23
March
2009

EyeTraffic Media is offering a free webinar to educate .ORGS on viral marketing.

Stefanie Berliant
Media Coordinator

On March 25, 2009 from 3-4 PM EST, EyeTrafffic Media will host a free informational webinar tailored exclusively to .ORGs and associations.  This webinar will focus on identifying viral marketing tactics to help associations and non-profits increase traffic to their website, as well as promote awareness for their causes and events.  Viral marketing enables and motivates consumers to share content within their network while interacting with a .ORGs brand to achieve a desired marketing objective.  In this seminar, you will learn how to identify and build a network of influencers that will continue to spread their support for your organization’s cause and other viral marketing best practices. 

This webinar is the fourth of a series intended to educate cause-driven organizations on how to successfully apply online marketing strategies. The goal of these sessions is to help associations and non-profits to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.

For more information and to register for this event, please visit http://www.eyetraffic.com/Webinar.php

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EyeTraffic Media Announces Launch of JumpReach Social Network Marketing Service

24
February
2009

New Viral Marketing Campaign Manager Enables Publishers, Politicians, Associations, E-Commerce Businesses to More Rapidly Win New Customers, Increase Subscriptions and Members

Ryan Moss
JumpReach Product Manager

EyeTraffic Media, an industry leader in online lead generation and customer acquisition, announced today the launch of JumpReach (TM) Social Network Marketing Service.  JumpReach enables publishers, politicians, associations and e-commerce businesses to quickly and easily create powerful subscription referral, member-get-member, and customer referral viral marketing campaigns. 

JumpReach was developed to aid marketers in leveraging the trends that show just how influential a referral from a friend can be. According to the 2008 Edelman Trust Barometer, 49% of those ages 25 to 64 surveyed believe conversations with their friends and peers to be either a very or extremely credible source of information about a company.

“Word-of-mouth marketing continues to be a highly effective method for companies to receive qualified leads and grow their customer base,” said EyeTraffic Media’s Principal Manager George Assimakopoulos. “We created JumpReach to help marketers develop a relationship with their customers that can engage and reward them as influential referrers in a measurable way.”

JumpReach formalizes online viral marketing campaigns by giving companies’ existing customers the ability to share an offer with their social network of contacts using a system specifically branded by the marketer. The entire process is hosted by EyeTraffic Media and results are measured with a real-time reporting feature. This viral marketing service has proven to increase website traffic and generate leads, thereby creating more sales opportunities and increasing the number of new customers.

“As we all saw with President Barack Obama’s campaign, viral marketing can be a very powerful tool if used properly,” said Ryan Moss, JumpReach Product Manager. “With JumpReach Social Network Marketing Service we have created a service that allows online viral marketing programs to be implemented in a measurable and cost effective way. For a $2,500 setup fee and a $299 monthly subscription fee, a company can have an alternative marketing channel that allows them to easily reach their targeted market segment.”

EyeTraffic Media is offering a special promotion between now and March 31, 2009. If you submit a free assessment request and sign up for JumpReach Social Network Marketing Service, you will receive three months of service for the price of one, a savings of $598. To submit a free assessment request go to http://jumpreach.com/freeassessment.html

For more information about how JumpReach can support your online marketing needs visit www.jumpreach.com.

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FTC proposes guidelines that may affect Word-of-Mouth marketing

22
February
2009

The FTC is proposing changes to its guide concerning the use of endorsements and testimonials in advertising. There are specific implications to the word of mouth marketing space (particularly Social Media)

George Assimakopoulos
Principal Manager

The FTC has proposed to add additional hypotheticals to to their guide concerning the use of endorsements for advertising purposes.  The Commission’s general principle applies that any material connections between the endorser and the advertiser should be disclosed to several new forms of marketing, namely blogs, discussion boards, and “street teams.” For example, if a blogger receives a free game system and then posts a favorable review of it on his blog, he should clearly and conspicuously disclose that he received the gaming system free of charge. If an employee of an MP3 manufacturer posts positive comments about his company’s device on a message board, he should clearly and conspicuously disclose his relationship to the company. If members of a “street team” are compensated for talking about a product with their friends, they should disclose this fact.

Given the prevalence of these advertising practices and the number and scope of the proposed substantive changes to the Guides, it is likely that most companies’ marketing campaigns will be affected. Companies seeking to stay ahead of the regulatory curve are well-advised to stay informed of these proposed changes and formulate a strategy to address the new FTC guidlines.  For more information on these FTC changes – CLICK HERE. 

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Five Online Trends To Watch In 2009

23
December
2008

The digital interactive marketplace will continue to take shape and even make strides in 2009. MediaPost recently identified five trend areas to watch next year related to browsers, conversation, transmission, retail and consumer tech.

George Assimakopoulos
Principal Manager

The following are five areas that businesses should watch as the digital marketplace continues to penetrate various vertical industries.  These five trends were pulled from a recent article in MediaPost.  To view the entire article – CLICK HERE - or visit www.MediaPost.com.

1) The Semantic Web will create more sophisticated and intuitive browsers that are equipped to filter information and services, based on users’ personal preferences. It is digital intelligence to the next degree.

2) Conversation is king in 2009 because Web presence alone no longer is enough for individuals or brands. Now it’s about engaging customers in conversation and managing relationships online. The new ROI is Return on Involvement

3) The speed with which conversations and content spread everywhere like rapid-fire will be beyond the reach of editorial controls, sites or institutions.  Just look at "The Twitter Phenomenon".

4) Brands must keep pace with consumers with a presence at every stage of the conversation. They also should be developing their content and other strategies across all platforms: mobile, digital, out-of-home, broadcast, broadband and social media.

5) The consumer will want to be digitally connected on their own terms. Consumers are opting more for single-purpose applications that provide easy, more cost-efficient solutions. In fact, they are using technology to save money in a down economy. For example, one in five households is cutting their landlines to cut spending in at least one area of communications during the New Year.

DIGITAL SUSTAINABILITY will be the key differentiator in 2009.

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