Principal Manager’s NOTE: I thought that our online audiences would enjoy a new perspective on EyeTraffic Media – and our recent growth. Therefore, I asked our summer intern to reflect back on the ten weeks he spent with our company. Enjoy! – George A.

Chris Cohen
Staff Assistant

Since June 1, I’ve had the pleasure of interning at EyeTraffic Media for a third consecutive summer. While I was looking forward to another opportunity of serving as the Principal Manager’s assistant, I was in for a pleasant surprise when Media Coordinator Ryan Moss asked me to help build the SEO/PPC campaign for the JumpReach product (powered by EyeTraffic Media). After two summers of having responsibilities primarily concerned with office management, I was thrilled to be given the chance to directly work with a member of a rising interactive marketing firm.

I remember when Mr. Assimakopoulos (who reminds me of Ari Gold from Entourage), to make sure if I was remotely capable of assisting with such a task, asked me what a search engine was and advised me: “Don’t say Google.” I guess I gave him a satisfactory answer because he gave the nod to Ryan.

Although I had the most basic prior knowledge of SEO & PPC advertising, I had absolutely no idea of how much work went into constructing an effective campaign. From keyword research, to Ad Copies, to Negatives, I felt like a deer in headlights with all of these new concepts. With guidance from the other members like Keith Vera, Robin Dvorak, Christine Pepin, and Stefanie Berliant, Ryan and I were able to build what we hope will prove to be a very effective SEO and PPC campaigns for JumpReach.

While that was probably the most demanding of my responsibilities, I was also asked to maintain the Wiki, upload additional contacts, and attend to office management needs. Quick shout out to the Office Manager, Surrae Holloway, for staying on top of me, but really making my time here enjoyable. Man she is tough!

It’s interesting to see how EyeTraffic evolves year after year. With our country’s recent economic struggles, during my time here I wanted to make an effort to observe how a small business remains afloat and survives. EyeTraffic has been able to do so with its dedicated team.  Mr. Assimakopoulos continues to motivate and seek new opportunities all across the nation. Account Manager Keith Vera stays on top of his game day in and day out, and Media Coordinators Stefanie Berliant, Ryan Moss, and Christine Pepin are outstanding team players. Congratulations to Ryan for winning the most recent D.E.L.T.A. achievement award for his hard work and dedication over the recent months with the new JumpReach program.

Robin Dvorak is another member of the EyeTraffic team who has been invaluable in her assistance. With a lot of experience under her belt, her ideas and instincts are and will be continue to be essential to the development of the company.

This summer I’ve also had to share the internship spotlight with Blake Bowyer. He has been a pleasure to work with as well, and has done an excellent job managing the company Twitter account and assisting with the day-to-day activities.

Each summer when I intern with EyeTraffic I really try to get something out of it. Yes, I do enjoy the relaxed environment, good food, and comfortable office, but I try to take something that I can use when I go back to school and eventually become part of the “real world.” By learning real interactive marketing tactics and observing day-to-day business interactions, there is no doubt that my time here has been well spent, and I will take lessons with me that will do nothing but help me down the road.