A recent study shows that more vacationers are using the Internet to make their travel plans
Ryan Moss
Media Coordinator
With summer comes family vacations, and according to a recent study conducted by OTX, families are using the Internet to make travel plans more often then not. Over 70% of those surveyed planned on taking a family trip this summer, and about 75% of those same people will be using the Internet to make their plans. With the economy struggling, consumers are likely to focus on price, which is exactly what advertisers in the travel industry should emphasize.
When deciding where to take their vacation, families in the U.S. rely on a few sources for information. About 50% of respondents referred to friends and family for recommedations and information, while only 21% used travel books. For those that use the Internet when looking for a destination, 72% use search engines, 58% use online booking sites, 26% use consumer testimonial sites, and 19% use travel information sites.
As seen in the chart below the number of consumers who use the Internet to make travel plans has been increasing since 2000.
