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Posts Tagged ‘MySpace’

MySpace Videos Not Compatible With iPhone

4
December
2008

MySpace.com videos can now be watched on certain mobile phones, but the ever popular iPhone isn’t one of them.

Ryan Moss
Media Coordinator

MySpace.com, one of the most visited social-networking websites on the Internet, recently announced that users can now watch videos on some mobile phones. The list includes the BlackBerry Bold, Palm Centro, Motorola Q, LG Voyager, Nokia N95 and the Samsung Instinct.

However, not on the list is the Apple iPhone, the top selling phone in the United States. MySpace analyzed industry research and its own mobile website traffic analytics before making this decision. According to a statement released by MySpace, the website decided to use the most popular video-streaming technology instead of the one supported by the iPhone.

Due to the popularity of the iPhone, one would imagine that   MySpace will eventually make its video compatible with the iPhone, but that may not be the case. Some businesses, such as the social music network Imeem, adopted technology compatible with the new Google G1 Phone instead of the iPhone. Imeem believes that its target audience, the younger generation, is the same of that of the G1. Imeem also thinks that Google’s mobile platform, Android, has a higher potential for growth then the iPhone.

The iPhone and its app store is currently the industry leader, but it will be interesting to see if Google and Android will eventually take the top spot.

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MarketingSherpa Announces Winners of Fourth Annual Viral Marketing Contest

9
June
2008

The ten winning campaigns shared several common themes including the use of social media…

Ryan Moss
Media Coordinator

MarketingSherpa recently released the list of the top ten viral marketing campaigns for this year and inducted them into its’ hall of fame. For the fourth year in a row, the Sherpa staff evaluated the top viral campaigns and decided which ones were the best. All of the winners utilized peer-to-peer pass-along in order to reach consumers who fit into a variety of demographic groups.

As the staff analyzed the winning campaigns, it noticed several common themes. The three most prominent were an increase in the use of social media (YouTube, Facebook, MySpace, etc.), an emphasis on peer-to-peer sharing and the use of great content in a campaign.

Companies who were inducted into the hall of fame include VIBE Media, General Mills, Columbia Sportswear and VeriSign. For a complete list of inductees and to see each campaign in more detail click on the link below from MarketingSherpa. 

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Viral Marketing’s Effect On The Music Industry

13
February
2008

Study shows that viral marketing can greatly help increase album sales.

Ryan Moss
Research Analyst

In a recently released research paper, entitled "Does Chatter Matter," conclusions were made regarding the effects of viral marketing on album sales. The study looked at 108 albums that were released during the first two months of 2007.

The results showed that if there were over 40 legitimate blog posts before the album was released, sales were on average three times higher than normal. Additionally, if those same albums were associated with a major record label, sales were five times larger. Furthermore, the artist’s number of MySpace friends helped increase future sales, but did not have nearly as much impact on sales as the blog postings did.

The benefits of viral marketing are clear in the music industry and there is no reason why viral marketing, if used correctly, cannot be similar effective in other industries as well.

 

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