INSIGHT blog

Posts Tagged ‘Mobile’

MySpace Videos Not Compatible With iPhone

4
December
2008

MySpace.com videos can now be watched on certain mobile phones, but the ever popular iPhone isn’t one of them.

Ryan Moss
Media Coordinator

MySpace.com, one of the most visited social-networking websites on the Internet, recently announced that users can now watch videos on some mobile phones. The list includes the BlackBerry Bold, Palm Centro, Motorola Q, LG Voyager, Nokia N95 and the Samsung Instinct.

However, not on the list is the Apple iPhone, the top selling phone in the United States. MySpace analyzed industry research and its own mobile website traffic analytics before making this decision. According to a statement released by MySpace, the website decided to use the most popular video-streaming technology instead of the one supported by the iPhone.

Due to the popularity of the iPhone, one would imagine that   MySpace will eventually make its video compatible with the iPhone, but that may not be the case. Some businesses, such as the social music network Imeem, adopted technology compatible with the new Google G1 Phone instead of the iPhone. Imeem believes that its target audience, the younger generation, is the same of that of the G1. Imeem also thinks that Google’s mobile platform, Android, has a higher potential for growth then the iPhone.

The iPhone and its app store is currently the industry leader, but it will be interesting to see if Google and Android will eventually take the top spot.

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Mobile Gaming Flourishing In North America

8
August
2008

Revenue generated by mobile gaming is steadily increasing especially in North America.

Ryan Moss  
Media Coordinator

The mobile gaming industry is on the rise and technology experts have taken notice. According to a recent study by Gartner Dataquest, mobile games will generate about $4.5 billion worldwide in 2008. This amount is expected to steadily increase during the next few years to the point where in 2011, mobile gaming revenue will be approximately $6.3 billion.

Mobile gaming revenue is increasing worldwide, especially in North America. Screen Digest predicts that in 2009 North America will become the biggest mobile gaming marketing, surpassing the Asia-Pacific region. The chart below shows Screen Digest’s predictions for the Mobile Gaming Industry from 2007-2012.

According to Screen Digest, a large part of the rise in mobile gaming can be attributed to the iPhone. The usability of the iPhone makes it easier to play these games. At the same time, other mobile phone carriers are imitating the iPhone and the phones they are producing make it easier for the user to play these mobile games, as well.

Mobile Gaming Revenues In North America 2007-2012

 

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Mobile Advertising? Be Careful!

16
April
2008

Mobile advertising can be very effective, however marketers need to be careful of the “annoyance factor” when utilizing mobile advertising.

Ryan Moss
Research Analyst

Almost 85% of marketers surveyed by a Forrester Research report, believe that the overall effectiveness of mobile marketing will improve during the next three years. Their beliefs are supported by the fact that there is an increasing dependence on mobile devices among consumers. Of those same marketers who were surveyed, 20% said they can’t live without their mobile device.

However, marketers need to be careful of the "annoyance factor" when utilizing mobile advertising. According to the same Forrester report, 55% of people surveyed find ads that appear while web pages are loading to their mobile device are annoying, 57% said that ads that appear next to maps are annoying and 56% said that all banner ads are annoying. So what is the least annoying type of advertisment? According to the survey, the answer is that video pre-roll ads are found to be the least annoying form of mobile advertising.

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