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The Obligatory Year End Review

8
December
2009

Santa’s not the only one making lists.

Stefanie Berliant
Client Services Manager

It’s the end of the year and you know what that means: Top ten lists and year in reviews!  What’s more is that we have survived the first decade of Y2K!  Most of the top 10 lists include new developments in technologies, and the people that created them, including Twitter, Google, Facebook, DVR, and Wii.  Whether you love or hate these advances, they have made a significant impact in our lives in 2009. Categories got as specific as top 10 YouTube videos and best Tweets of 2009.  Our nation has clearly accepted social networking and microblogging as part of mainstream life. Additionally all the major search engines have released their top 10 searches for 2009.  The topics that had people talking (and searching) include Michael Jackson, swine flu, Twilight, Lady Gaga, and cash for clunkers.  As I scroll through these lists and reflect on this year, I find myself intrigued on what the nation has picked as significant events/people/technologies and can’t wait to see how thoughts change next year.

Check out the lists below to see what made the cut!

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Tim Tebow’s Effect On Google

7
December
2009

Florida Gators’ starting quarterback Tim Tebow writes a bible verse on his face before each game which often becomes one of the most searched terms on Google.

Ryan Moss
Senior Sales Representative

For the past four years before Tim Tebow took the football field for the University of the Florida, the quarterback would select a bible verse and write it on black patches that he placed below his eyes. Each week the verse changed and as Tebow’s popularity on and off the football field grew, so did the popularity of the verses he selected.

This past Saturday Florida played Alabama in the SEC Championship and Tebow chose "John 16:33." The game didn’t start till 4 PM EST, but by the time Saturday ended "John 16:33" was the most searched term of the day on Google according to Google Trends.

This isn’t the first time that Tebow’s bible verse has been the most searched term of the day. It also happened back on January 8th when the Florida Gators won the BCS National Championship with Tebow wearing "John 3:16". The bible verse was the top search term the day of the game and ranked as the 6th most popular search term the day after the game.

Also, it’s not just big games that lead to Tebow’s bible verse being so popular. Five other times this season his bible verses have ranked in the top 30 search terms for that day, including three times in the top 10. His selections have included "Romans 8:28", "Hebrews 12: 1-2" and "Thessalonians 5:18".

It’s amazing to think what kind of influence the writings on one football players face can have on what people are searching for. Granted that Tebow is one of the best college football players of all time and extremely popular among both supporters and haters, but his impact on the "search world" is truly incredible.

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Twitter Inside Google & Microsoft? It may happen…

8
October
2009

Twitter is in advanced talks with Google and Microsoft about licensing its data feed to the companies’ search engines.

George Assimakopoulos
Principal Manager

Reuters reported today that Twitter is having separate discussions with Google and with Microsoft on allowing each company to incorporate the 140-character messages or "tweets" into their Internet search results.  For those of us that really understand SEO – this could have a profound impact on the value of social media and search. Imagine all of the tweet content now being indexed and placed on SERPs (search engine results pages). This could change everything!

For about a year now, I have been asked by most of my clients "…why should we tweet?" In other words, they are questioning the value of being a business that leverages Twitter. First of all, by properly leveraging Twitter businesses will ensure that their blog posts, articles, and press release pages are more widely circulated and linked to onthe web. This IMPROVES the relevance of a website to search engines thus ranking them higher. What becomes equally valuable is that searchers will be able to cut through the flood of tweets to get to the posts that are most relevant to them. (hooray!)

So, I totally get why Google is talking to Twitter – and why Twitter is talking to Microsoft. One question though…where is YAHOO in all of this dialog? To read the Reuters report on this – CLICK HERE.

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Yahoo’s Definition of Innovation: Redesign

21
July
2009

Yahoo to launch a new hompage format today.

Stefanie Berliant
Media Coordinator

With the launch of Microsoft’s search engine, Bing, Google continuing to dominate the world along with Facebook and Twitter, Yahoo has decided in order to keep up with the Joneses, they should give their homepage a makeover.

This redesign has been in the works for a while and was scheduled to be released in the fall of 2009.  But as luck (aka overtime) would have it, the new look will be revealed today.  Forgive me for my lack of excitement; I feel that redesigning a website is about the least innovative thing a company as powerful as Yahoo could do.

But maybe I am speaking too soon.  What Yahoo has in store with this redesign is to make it an "internet gateway," retooling the left hand navigation bar to allow for widgets and apps like Facebook.  The user can mouse over these plug-ins and access these apps without leaving Yahoo.com.  And of course, the new look would not be complete without a contextual ad unit within the expandable window.  This feature can also be synched with mobile devices.

Yes, Yahoo’s current homepage is not the prettiest to look at; I would agree that a makeover is much needed.  But will it give Yahoo the boost they are looking for?  Doubt it.

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The End of the Road for the Old AdWords’ Interface

25
June
2009

Google is rumored to permanently implement its new AdWords Interface by month’s end.

Christine Pepin
Media Coordinator

If I were to say what program I spend the most time with here at EyeTraffic Media, it would definitely be AdWords.  Well, maybe an even tie with Google Analytics.  As people, we are creatures of familiarity and when change occurs, we can be naturally opposed.  This is what occurred when I realized I would need to become completely reacquainted with the new AdWords interface.  Each time I signed into our account, I would switch to the previous interface, avoiding getting used to the new one.  Finally though, I decided it was time to figure out what all the hype was about.  Before we know it, the old interface will be gone and maybe, just maybe, the new one will actually help us be more efficient than the existing tool we curse daily.  Are you ready for the switch?

What I found very useful were the videos listed at the Google AdWords Help Center.  I would recommend watching each of these to learn about the new features they are offering.  The new interface is said to help advertisers be more efficient when making bid/keyword changes, navigating the account, visualizing performance across multiple metrics and with optimization.  I believe the following system improvements will make our lives a lot easier:

- Not having to wait for a page to reload everytime a change is made

- The “account tree” performance view, that allows you to view the entire account segmented by campaigns, adgroups OR keywords, rather than having to click-through results at the campaign level only.

- Search query reports easily pulled within AdWords to identify irrelevant keywords that are draining budget or not converting.  This tool will help immensely when spends are tight and the need is high for finding ways to cut back in order to increase bids elsewhere.

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