eMarketer recently released seven predictions for online marketing in 2009.

Stefanie Berliant
Media Coordinator

2008 closed on a low note with a drastic downturn in the economy, affecting nearly everyone in their professional and personal lives.  With a bad economy came budget cutbacks, and marketing was usually the first to go. eMarekter predicts that the trends for online marketing in 2009 will echo 2008’s negative events and that 2009 will get worse before it gets better.

eMarketer expects that in 2009, marketing budgets will decrease with traditional media (newspaper, radio and magazine) budgets declining the most.  The Internet will still grow, but at a slower rate. Ecommerce will also slow in growth due to the tendency for consumers to save money during a recession.

However there are some positive predictions for 2009. Many companies will likely reevaluate their marketing strategies as well as their goals and the measurement of these goals, which will create more effective and efficient marketing plans.  Additionally, display advertising will likely be one of the tactics to undergo reassessment on how to measure ads for branding purposes.

It is important to remember that things will get better in 2009. The economy is cyclical and will return to “normal,” so it is best to keep a positive mind frame instead of slipping into despair.  In the meantime, start fresh with the new year and apply resolutions to work smarter and not harder. Live and work simply, but invest in quality tools and supplies. Organize and plan your space and time. Delegate and outsource work to others who can produce at a cheaper cost. Be smart with spending and go green. All of these tips will reduce stress and save money at home and work and increase productivity. Those organizations that last through this tough period will only end up with a larger market share when the economic tide turns.

To read more about eMarketers 2009 predictions click on the link below.