A measuring tool has been developed that determines the likelihood that an advertising message will be shared with others.
Ryan Moss
Research Analyst
A new tool has been created by MedTrackAlert, a consumer media firm, and CNET. This new tool measures the likelihood that an advertising message will be passed along to others or the message’s "virility". Using a "shareability scale" a specific advertisement is measured and it is determined what the chances are that that recipients will share the ad with others. If used properly this tool could be a huge asset to anyone hoping to engage in viral marketing.
The "shareability scale" considers several things including:
- Whether the claims in the ad entice you to share the ad with others
- How unique the information in the ad is
- How unique the product being advertised is
Tags: Advertising, online advertising, Shareability, Tracking, viral marketing
