The Museum of Modern Art (MoMA) in New York City has selected EyeTraffic Media to assist them with strategic planning, testing, and managing long term interactive marketing programs that will generate awareness for the museum events, exhibits, and educational programs. ‘We are thrilled to have this opportunity to support MoMA’ says Principal Manager George Assimakopoulos. [...]
The Museum of Modern Art (MoMA) in New York City has selected EyeTraffic Media to assist them with strategic planning, testing, and managing long term interactive marketing programs that will generate awareness for the museum events, exhibits, and educational programs.
‘We are thrilled to have this opportunity to support MoMA’ says Principal Manager George Assimakopoulos. ‘During the the next several months, we will introduce MoMA to various digital media tactics that will engage audiences everywhere to learn more about the museum – and the spectacular exhibits it hosts.’
In addition to serving as the interactive marketing strategic advisor to MoMA, EyeTraffic Media will also work closely with the museum’s retail store www.MoMAStore.org to optimize a paid search engine marketing program that will yield higher conversions to sales at a lower cost per acquisition.
Tags: Press Release
