The Internet Advertising Bureau (IAB) publishes a comprehensive guide for marketers and agencies with information on how to get started in mobile marketing.
Christine Pepin
Media Coordinator
The same statistics about the mobile marketing landscape continue to surface:
“Approximately 23% of all new mobile phones will be smartphones by 2013, up from 13% in 2008.”
“Over the last three years, mobile phone usage has grown approximately 25% per year.”
“Ad revenue for mobile in the US and Canada is expected to hit $1.5 billion in 2013 from a projected $208 million in 2009.
As more research is done about the potential growth in the mobile market and the increasing volume of smart phone subscribers, it is ever more important for us marketing folk to start getting our hands dirty in the mobile stew. But, where do we even begin to capitalize on the market potential for our clients?
IAB has helped to provide a starting-ground for those eager to delve into this opportunity. The Mobile Buyer’s Guide, just released this month, gives a comprehensive but easy-to-understand look into how to get started on a mobile campaign. It features:
- An overview of the US mobile market, including advertising options and inventory types within this space
- How to measure a mobile program and definitions of campaign metrics
- A macro-level view of how to create a mobile messaging campaign
Another valuable resource that it provides is a list of the IAB Mobile Committee Members. Many of these companies have websites that can also steer us in the right direction and which vendors are out there that can execute these programs. EyeTraffic Media has built its own set of relationships among mobile vendors and we continue to foster these contacts on behalf of our clients. Mobile Marketer also provides daily content that has been vital in keeping us in the know of how other companies are leveraging this emerging form of media.
Tags: mobile buyers guide, mobile marketing, mobile phones, smartphones
